Operations Planner
«  »
SMTWTFS
 1234
567891011
12131415161718
19202122232425
262728293031 

LESSONS FROM THE FIELD - Identifying Your Customers

publication date: Apr 16, 2008
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.
I have found it astonishing over the years that when a hotelier, general manager or sales director is asked who their customers are, the response is frequently “everyone”. While hotels do provide potential service to “everyone”, the reality is that there are very few hotels that can realistically and profitably cater to all markets.


Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?

If you are already a subscriber, please login.

If you believe you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.

Search the Site