Operations Planner
« 
September 2025
 »
SMTWTFS
 123456
78910111213
14151617181920
21222324252627
282930 

The New World of Hotel Ecommerce

publication date: Feb 21, 2012
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.

What to make of Google

Make no mistake, the Google/ITA merger is a big deal for the travel industry.  But it’s possible that hotels are asking the wrong question about the impact it will have.  The question brings to mind an excellent point that was made during the presentation of the Hotel Distribution Study in Nashville this summer.  To paraphrase the panelist’s view: “All of these distribution providers add some value to our business.  But as they try to monetize their products, distribution costs are becoming prohibitive.  Our challenge is to understand how much their services are worth”.



Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?

If you are already a subscriber, please login.

If you believe you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.
Search the Site