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Recent Articles in Media + Social Media
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Mentoring Program, Integrity, and Team Work in Action at a Large Multinational Company
Apr 19, 2013
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Booz Allen Senior Associate, Michael Frazier, discusses how he takes advantage of professional development programs at Booz Allen, such as mentoring. He also talks about the core values that are most important to him such as Integrity and Team Work. |
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Key Traits of Social Entrepreneurs
Apr 16, 2013
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An interview with John Elkington, Founder and Chief Entrepreneur, SustainAbility. Social entrepreneurs are generating impressive results -- and capturing the imaginations of businesspeople and public policy makers. |
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Parallels between Sports and Business
Apr 5, 2013
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At the next Washington Capitals game you might spot Booz Allen CEO Ralph Shrader, a longtime fan and season ticket holder, cheering the Caps to victory. In this video he talks about business and his passion for hockey and how he sees the intersection between the two. Listen in, and share your own unique perspective or experience on where you see the parallels between sports and business.
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Charting the Courses of Success for Leaders and Managers
Mar 22, 2013
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In the 21st-century world driven by unprecedented technology and 24/7 real-time communication fluid, unpredictable, dynamic, and continually changing in form success can only be achieved by refining our goals, charting the course, and remain true to our values in the ever-changing world in which we live and work. |
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Is Hotel SEO Dead?
Feb 27, 2013
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By Max Starkov and Sue Wiker
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Is Hotel SEO Dead? Not by a Long Shot.
More than half of your website's revenue depends on it - |
Marketers love exclaiming 'SEO is dead!' and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it.
However, regardless of what some in the industry say, SEO is still alive and well. HeBS Digital’s own experience categorically shows that more than half of website booking revenue (56% to be exact) across our client portfolio comes as direct referral from the search engines, including organic and paid search.
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Apple's 5 Steps Of Service
Feb 26, 2013
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Forbes contributor Carmine Gallo goes through Apple's 5 steps of service.
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From Hotels to HTMLs: A Complete Guide to Internet Marketing for the Lodging Industry
Feb 20, 2013
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Recommended Reading
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Hospitality Tip of the Week: Customer Service - ''Wendy Story"
Feb 18, 2013
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A true story about Customer Service A HospitalityEducators.com Resource
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Wi-Fi is the New Four-Letter Word for Hoteliers
Feb 15, 2013
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Open up any Hospitality or travel related publication these days, and most likely the first story you will see is about Wi-Fi - the subject has become as omnipresent as the requirement for the service itself - everyone, and I mean EVERYONE is talking about it!
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Forget Rate Parity and Rate Integrity
Feb 8, 2013
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Forget Rate Parity and Rate Integrity, let’s go to War!
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How to boost sales and stand out from the crowd - 10 marketing tips for restaurants
Jan 18, 2013
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10 marketing tips for restaurants
Advice on how to boost sales and stand out from the crowd | By Linda Duke Linda Duke is chief executive of Duke Marketing and author of "Recipes for Restaurateurs." Duke has led her San Rafael, Calif.-based firm, which specializes in multiunit and franchised restaurant concepts, for more than two decades. She has advised brands from Rubio's to Togo's Sandwiches on public relations, local store marketing, and investor relations and crisis communications. In the following column, she offers 10 marketing tips for restaurant operators. |
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35 Different Napkin Folds
Jan 18, 2013
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Posted to Hoteliers, a Linkedin Group by Prabhjot Singh Bedi, Hospitality Ideator, Author, Trainer & Educator in India, with the suggestions to "Use as Ideas for your outlets or to train staff / students!"
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