Recent Articles in Media + Social Media

U.S. Tourism Campaign Launches For First Time In Japan, Canada And The UK
Dec 30, 2012

While tourism has increased globally over the last decade, the U.S. slice of those travelers has fallen, due in large part to complicated visa procedures and heightened security that followed the Sept. 11 attacks. The U.S. had a 17 percent slice of the global tourism spending in 2000, but that has fallen to just over 11 percent today. About 6 percent of tourists globally last year came to the U.S. – that's behind France.

How to Write and Run A Professional Blog
Dec 29, 2012

There seems a lot of disagreement if blogging is still effective in the days of micro-blogging sites like Twitter and age of social media like FaceBook. At Xotels we have been managing hotel blogs, and are achieving good results through a well thought out strategy. And this is the key for hotel internet marketing; you need a plan to get somewhere.

Measuring ROI in Social Media
Dec 21, 2012

Beyond Vanity Metrics: Measuring ROI in Social Media | By Daniel Edward Craig

It's that time of year again when hotel marketers are in the hot seat, trying to justify the money they've requested in next year's budget. And no line item is more contentious than social media.

Lodging Interactive’s Top 5 Budget Items for 2013
Dec 19, 2012

The interactive, social media marketing agency identifies digital marketing programs that hotels need to budget for in 2013 in order to remain competitive

The Shift from Hotel Product Marketing to Niche Marketing
Dec 17, 2012

Today’s travelers are more aware of their individual needs and requirements. They demand not to be treated as just guests. They want companies to acknowledge their existence and understand their special needs, and to be catered to in a personal way.

5 Basic Tips to Make a Professional-Looking Video
Dec 12, 2012

Social and mobile impact on sales ‘overhyped’
Dec 10, 2012

   The impact of social media and mobile on travel sales could be being overhyped, a forum run by Barclays heard this week.

A senior panel of industry bosses agreed that many firms were still trying to work out their strategies for what are widely seen as two important new channels.

A New Marketing Tool for the Hospitality Industry
Dec 7, 2012

Quick Response codes or QR codes are a 2D matrix barcode consisting of black modules arranged in a square pattern on a white background. QR codes can be read easily by scanning any smart mobile device. Their popularity stems mainly from their large storage capacity, the diversification of the types of data, and their fast readability. QR codes' key function is to break the barrier between the offline and online media by connecting with people in the offline world and bring them to the online world.

The Power of Advice - 20 Hospitality Leaders onYou Tube
Dec 5, 2012

Leading personalities of the hospitality industry delve into the importance of mentorship, listening skills, empathy and objectivity when getting and giving advice. The film follows 20 hospitality leaders through Hong Kong, London, New York and Las Vegas as they oversee their global organizations.

TripAdvisor Survey Reveals Three Quarters Of U.S. Travellers Sharing Trip Experiences On Social Networks
Nov 29, 2012

TripAdvisor®, the world's largest travel site, today announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks.

Video Marketing Mistakes That Cause You to Lose Customers
Nov 21, 2012

The 3 Stages of Video Marketing
Nov 15, 2012

There are many different types and styles of online video but for businesses marketing videos usually support one of those three goals. Each type of video has a unique goal and that goal will help determine what style of video should be used, how it should be used and where it should be used.