Recent Articles in Media + Social Media

Channel Management: an ongoing challenge for hotels - part 1
Nov 13, 2012

For years we have seen a race to the bottom in the rapidly developing world of channel management software. New channel management systems seem to pop up like mushrooms. There are at least 50 different providers active in the market space, and each system seems to come with a lower price. Many existing players in the field participated in the pricing war and nowadays there are certain standalone channel management solutions available practically for free.

Ultimate Motivation
Nov 11, 2012

Heads in the Sand: Executives & Social Media
Nov 7, 2012

   Sir Richard Branson

Why aren’t more business leaders online?

 

Hotel Brand Hijacking by OTA, it should be banned …
Nov 5, 2012

If OTA claim to bring incremental business, why do they advertise on hotel brand names? Shouldn’t they focus on destination searches instead? It seems the larger chains have convinced the OTA to refrain from this practice. However to independent hotels or hotel management groups they are not showing much consideration. This SEM hijacking or brand keyword robbery needs to stop.

Is TripAdvisor’s 'Show Prices' CPC Program a Viable Direct Online Distribution Channel in Hospitality?
Oct 30, 2012

How does the TripAdvisor CPC Program work for independent hotels, resorts and casinos? HeBS Digital has been involved with the TripAdvisor CPC Program for several years now with undeniable success. On average, our clients’ return on ad spend is between 1,000% and 1,500%, varying by location, brand equity, and rate parity.

10 Online Marketing Terms You Need to Know Now
Oct 30, 2012

Online marketing is just like any other industry in that it is full of jargon and acronyms that are unique to that industry alone. In order to stay on top of the game, you need to know what they mean and how to use them in order to be successful.

Many terms and acronyms you already know, like SEO (search engine optimization) and PPC (pay per click). But there are some that you might have never heard before, or maybe you’ve heard but weren’t sure what they meant.

 

Making The Most Out Of Your Hotel's Google+ Listing
Oct 29, 2012

  Google knows how to generate buzz for their new products from the get-go, even if that particular endeavor isn't being rolled out to the public until much later. So, while it may seem like all that hype about Google+ back in June 2011 was anticlimactic, Google had a master plan brewing. With Google's strategic approach to put Google+ on the map (both literally and figuratively), it's time to make your hotel's Google+ presence shine above that of your competitors.

A Hotelier’s Viewpoint on the Current Status of the Flash Sales Model
Oct 29, 2012

Impossible is nothing
Oct 27, 2012

  Motivational Video

Five Tips for Getting the Most Out of Online Advertising
Oct 24, 2012

Are You Still Discounting?
Oct 21, 2012

You Might Gain Some Occupancy, But Lose RevPar to Your Competition

Full House full but pocket book empty?
Oct 20, 2012

When a hotel booking site tells you that there is “No room available” at your favorite hotel, they will quickly steer you to several other hotels instead. Naïve travellers and vacationers may think that’s a good thing – the house if full so the site is directing me to another, albeit a slightly more expensive one. Well, if you believe that, then you may be in for a big surprise. A quick phone call or email to your favorite hotel may just indicate that there are lots of rooms available for you, your family and your entourage! So why would you empty more of your pocket book using an alternate site?