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Recent Articles in Media + Social Media
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If your hotel ranks top on TripAdvisor, are you not charging enough?
Oct 19, 2012
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If your hotel ranks top on TripAdvisor, are you not charging enough? | By Daniel Edward Craig
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"WHEN": Motivation
Oct 17, 2012
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"Do not pray for an easy life. Rather, pray for the the strength to endure a difficult one" (Bruce Lee)
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Dynamics Shifting in OTA-Hotelier Relationship as APAC Hotel Market Matures
Oct 17, 2012
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RoomAllocator App Overview
Oct 16, 2012
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What Google Analytics Metrics Should You Monitor?
Oct 16, 2012
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Google Analytics is currently the most widely used website statistics (12 million + websites). However, when I ask others what metrics they are viewing and reporting on the answers always seem to match the default metrics that appear on the dashboard (Visitors, Pageviews, Bounce Rate, Time on Site, Visitor Type, and Traffic Source).
Let's look at these metrics (and others you should be reviewing)...
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Social media trends in tradeshow and event marketing
Oct 15, 2012
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Can TripAdvisor.com be trusted?
Oct 15, 2012
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Sydney Morning Herald
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OPINION: Since it was founded in 2000, TripAdvisor.com has revolutionised the way people buy travel online by giving them access to reviews of accommodation providers around the world by other ordinary consumers.
TripAdvisor took buying hotel rooms out of the stone age where you had to rely on pot luck, the word of friends who had been there or a trusty old travel guide like Lonely Planet to strip away the advertising hype and give you a true rating.
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Booking.com outperforms UK hotel brands on social media
Oct 14, 2012
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E-commerce is vital to the travel industry, with almost three-quarters of travel research taking place online and around a third of hotel revenue coming from online bookings.
As such hoteliers are constantly trying to master the art of selling the right room, to the right customer, at the right time. A new report from QuBit shows looks at the search and social performance of ten of the UK’s top hotel brands and online travel sites including Hotels.com, Booking.com, Agoda.co.uk, Hoteldirect.co.uk, Venere.com, Premier Inn, Hilton, Holiday Inn, Marriott and Travelodge.
It found that while Booking.com has the strongest social presence, Hotels.com is most visible in search.
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7 Tips for Dealing With Criticism of Your Business on Social Media
Oct 14, 2012
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Not sure how to handle negative comments or criticism of your business on social media? Is the open nature of social media actually stopping you from jumping on board? Here are some steps you can take to manage criticism of your business, products, or even staff on social media and online review sites.
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Key Marriott Management Tips for success!
Oct 14, 2012
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Hotels / Hoteliers- Marriott guidelines for general managers
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86 Percent of Users May Leave a Website When Asked to Create an Account
Oct 14, 2012
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Infographic – Convince & Convert sponsor and provider of social media sign-on technology Janrain has put together some research on user behavior around online web forms and registration pages. Have you considered the value that registration forms are creating (or taking away) from your website?
Here’s what they found:
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Revenue Grabbing Tips for Independent Hotels;
Oct 14, 2012
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Revenue Grabbing Tips for Independent Hotels;
Start Thinking Like the Chains
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