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Marketing Is Not The Primary Thing…It's The Only Thing Oct 8, 2012: Positioning Your Hotel For The Next Marketplace

Marketing Is Not The Primary Thing…It's The Only Thing

Using LinkedIn As A Sales Tool For Your Hotel Oct 8, 2012: Many hoteliers are missing out on the opportunity to find valuable sales leads and connections through the social network that some refer to as the "professional version of Facebook." Often an overlooked social media opportunity, LinkedIn can be an extremely valuable networking tool for hotels. As the world’s largest professional social network, LinkedIn is an effective source for connecting with 175 million users, including those with similar educational backgrounds, past and present coworkers, old and new clients, influential industry leaders and potential new business connections. If you don't quite know how to use LinkedIn to your advantage, keep reading to see how your connections can lead to potential business opportunities.

Corporate bookings through GDS 'still vital' Oct 7, 2012: Corporate bookings through GDS 'still vital'

By Travolution

Corporate bookings through global distribution systems remain vital to hotel chains despite the fact they now receive 75% of bookings through their own distribution channels, according to new data.

Changed Your Hotel Name? How to Thoroughly Update Your Brand Online. Oct 5, 2012: When changing your hotel name, performing a full-on web overhaul is a must to avoid harming your site performance, web traffic, and overall revenue. There are many critical steps to follow when changing your hotel’s name. Before you do, notify your internet marketing agency of the upcoming name change and coordinate with them so that they can perform a smooth transition online.

The 10 juiciest confessions from hotel employees venting on Reddit Oct 5, 2012: Comments from HospitalityEducators.com
This posting reflects alleged events that happened at hotels and may or may not be totally true.
What is real is the fact that these kind of comments often are posted on a wide range of online sites and cause your hotel or hospitality business to address them.

We suggest you provide your staff with proper training to avoid this kind o situation from occuring at your property.

Someone started an online discussion thread on Reddit, the US social news site, asking hotel staff to reveal secrets.Within two days, the thread has drawn more than 5,500 comments. Some of the confessions are priceless. Here’s a sampling of some favorites — but please note that Tnooz hasn’t independently verified the truth of any of these claims.

A Beginner's Guide To Hotel Link Building Oct 4, 2012: Link building is the on-going and at times daunting task of connecting with other relevant, quality websites to add a link back to your web property. The benefit is twofold: not only can you tap into new traffic sources from these link partners, but increasing your link equity actually has a tremendous impact on your site's ability to rank in the search engines. Every good link increases your site’s SEO relevance, ultimately causing it rank higher on search engine result pages.

Offer from HospitalityEducators.com
Because the hospitality community has so much to offer, we have a perfect spot to include a link to your website. We would also appreciate it if you would place a hot link to HospitalityEducators.com on your website.
(Our URL is: http://www.hospitalityeducators.com )

Please go to the “Contact Us” page on our site, click on LINK EXCHANGE in the subject box, complete the basic information and submit. You will be contacted directly.

5 Simple Ways to Improve Hotel Sales in a Lousy Economy Oct 3, 2012: For many hotel owners and managers, reducing rates is the lazy-man's form of marketing. It’s generally the first thought when sales are low; after-all, it takes very little thought and certainly very little research and/or effort. And, it also ignores the fact that people don’t buy rate, they buy value. Simply lowering rates for everyone ignores the fact that most people are not seeking hotel rooms based upon rate alone. If that were true, the hotel with the lowest rates would be full all the time.
In a vacuum, rates mean little, but no hotel should operate in a vacuum. Low rates, when compared to your competition set, can also devalue your hotel. “You get what you pay for” is still alive and well; when a product is not known, its price will define its quality.

Google's Hotel Finder has Made Everyone Pay Attention Oct 2, 2012: Hotel Online News for the Hospitality Executive

Success Starts In The Mind Oct 2, 2012: Insights on behalf of HospitalityEducators.com -This is not a hotel or hospitality message, but a lesson in life
Success Starts In The Mind

Earl Nightingale , Success Coach

Defining social media success Sep 26, 2012: Defining social media success, for some, is all about playing the numbers game. For some, it’s down to meaningful social media engagement. For others, it’s about quantity and quality in equal measure.But, whichever way you measure your social media success, one thing is clear – as in business in general, the relationship-building has to come first.

Quantity can rarely be sustained into long-term, profitable social media engagement without first giving quality.