Hong Kong based, international Hotelier Terence Ronson provides a very comprehensive overview of how service should be delivered in this PERTLINK Blog. He uses examples of service excellence in housekeeping, front office, safety/security, hotel marketing and sales, food & beverage, hospitality training and general management. The details are very specific and he also addresses a fundamental in hospitality - success does not come from the age of a hotel, but from the caring of a hotel staff in delivering inspired service. Enjoy!
Today, hoteliers know that it is imperative to have a booking engine in your property's corporate website; if you don't, your property would be losing out on bookings, and relying solely on the (costly) OTAs to gain bookings through the online channel.
But now there is a new update to a property's booking engine that all hotels MUST have, or else they are losing out on valuable online revenue and falling behind the competition: a mobile-compatible booking engine.
Lodging industry profits have always been measured by cost per occupied room; yet many owners and General Managers have incomplete information of their hotels’ specific costs per room, or more importantly, what it costs for a room to remain unsold.
This guide includes a list of definitions of the categories and assumptions that should be helpful to immediately understand cost centers in more detail and to take action to improve profitability. This program is designed to demonstrate your specific cost per occupied room vs. the industry average (provided in base model), fixed and variable costs, monthly and yearly cash flows, monthly and yearly budgets and a host of other information. Lastly, PLANNING FOR PROFITS allows you to perform “What if” scenarios for enhanced forecast planning.
As many people regularly join the industry from other fields, we have provided some additional terminology and identified some of the more frequently used terms. There are many terms, abbreviations, phrases, and slang words used in the hospitality industry that are not universally understood. Some of those phrases are used mainly in sales, while others are primarily operational in nature. This Glossary focuses on the Marketing and Sales areas of the hotel.
Are you using Linkedin, the world's largest professional network site, as a sales tool for your hotel? Many hoteliers are using Facebook and Twitter - but, keep in mind that each social network solves different business goals and has its own unique online community. What does this mean for hoteliers? Well, this means that you can attract consumers on Facebook and Twitter, while attracting business partners and potential employees on Linkedin. Why Linkedin? Linkedin has 175 million users who all have a similar goal - making valuable professional connections.
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier's Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
This article outlines how to structure your budget so that you can shift more bookings to the direct online channel, better utilize your marketing dollars by increasing campaign effectiveness, and generate the highest returns possible from your property website and digital marketing initiatives.
Nothing brings a smile to people’s faces more easily than beautiful, fresh flowers. A fragrant bouquet welcoming guests to your inn is always a fantastic introduction to their planned getaway.
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of 'the next big thing' to save hotel distribution – from social media to the mobile channel and wearable devices.
Why are we even talking about SEO in this day and age? HeBS Digital's own experience categorically shows that more than half of website booking revenue across our client portfolio comes as direct referral from the search engines, including organic and paid search.
At the same time, there is a direct correlation between the quality of the website SEO and the results from your paid search (SEM) campaigns. The better the SEO on the site, the better the Quality Index assigned to your paid search campaigns by Google, which means higher ad position, better conversion rates, higher ROIs and lower cost per click.
When contemplating a price change, firms need to first assess the required demand response to make the price-change contribution positive.
Revenue managers need to think like marketers—making sure their price changes and promotions are targeted at price-sensitive customers.
A recent study found OTAs significantly increase reservation volume at non-OTA channels (hotel’s own website, call center, traditional travel agent, etc.).
Story Highlights
Lodging industry profits have always been measured by cost per occupied room; yet many owners and General Managers have incomplete information of their hotels’ specific costs per room, or more importantly, what it costs for a room to remain unsold.
For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier's Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of 'the next big thing' to save hotel distribution – from social media to the mobile channel and wearable devices.