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Understanding Hospitality Brands Today - Maximizing the Equity in All of Your Brands Feb 4, 2020: With literally dozens of hospitality and hotel brands in every major category of our business, the pressure is very real to capitalize on the value of the brands we represent and use. This seminar offers a fresh look at the ways we use the equity in each of our brands in our everyday business decisions on pricing, purchasing, maintaining quality, and increasing our market share.

Asset Management for the Future: Beyond Hotel Cost Containment Feb 15, 2019: Hotel owners and investors have kept cost containment strategies top of mind, but Jones Lang LaSalle Hotels' Andrea Grigg describes how asset managers should look ahead toward controlling the top line and addressing what future needs should now be addressed.

Do It! Blog: Marketing for Smart People™ Feb 14, 2019: Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website.

But cranking out daily content is challenging.

How can you keep the blog post ideas flowing? How can you keep the content fresh and prevent yourself from re-hashing the same old thing?

Here’s a brainstorm of some ideas to get you started, or just keep you going...

Today's Hotel Marketing Competencies Video Feb 13, 2019: HSMAI Insights Interview: how the role and responsibilities of marketing directors has changed in the past five yearsVideo

Effectively Interacting with the Media - Keys to Success Feb 12, 2019

There are many times in this global economy when our hotel or hospitality business might become the news, rather than be featured in it and that realization is the reason behind this column. The five major points in this column are offered as a primer for positive contact and professional relations with the media.

6 Sales and Marketing Metrics Every Hotel Owner Cares About Feb 11, 2019: Hotel owners and asset managers are frustrated.

They no longer want to hear about "branding initiatives" or fuzzy math from their management teams… they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.

So it's important to have complete fluency in the KPIs that affect the bottom line.

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner May 18, 2018

Russell Rules- Teams Win

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner

Workshop Focus:
Hotel Profitability Ratios, Hotel Guest Services, Hotel Operations

This is not a workshop on sports, but on how the individual can move the entire hospitality organization to long term success with innovation, leadership and strategic goals.

Bill Russell of the Boston Celtics defined the passion for winning through teamwork and focus. This session shares his eleven rules for success.

Keys to Success Agenda and Learning Results

The Value of the Sixth Man in Hospitality and any Business
Discipline, Delegation, and Decision Making in Hospitality
The Celtic Mystique or Making Celtic Pride Work for You

It's all in a State of Mind Mar 20, 2018: Success can be achieved with commitment, focus, service and belief, as evidenced in these short videos

10 Hotel Sales Action Steps to Succeed in Today’s Competitive Marketplace Mar 20, 2018: In my career as in yours, we have all seen people unexpectedly succeed and others that we believed would be the likely winners falter. In hotel sales, that can be especially true and I believe at least a portion of those outcomes are based on the “high touch” side of our industry. While we have the benefits today of technology that can track and measure statistics with incredible speed, the human interaction remains the fundamental core of success in hotel operations and sales. In a recent column, I mentioned 10 mistakes to avoid. Here are ten action steps that should help increase the likelihood of success.

A 10 step Plan on How to Market a Hotel Mar 19, 2018

Where to start when implementing a hotel marketing strategy? How to promote a hotel with the internet moving so rapidly with new developments every day, week and month …

Here is a 10 step plan on how to market a hotel.

Professional Development - for the individual and the organization Mar 11, 2018: Professional Development for the Individual is personalized training and coaching to enhance hospitality industry competencies and build polish in the areas of presentations, public speaking, and project leadership.

Professional Development for the Organization includes evaluating the competency and skill set levels of various hospitality managers.

Sales Training Mar 10, 2018: Hotel and Hospitality Sales Training examines the preparedness of the sales team, as well as evaluating the processes used in the sales efforts of the hotel by the staff assigned to it.

The outcome usually includes recommendations for specific skill or competency enhancements for the team to reach the hotel desired goals.