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Recent Articles in Hotel Marketing & Sales
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Planning Considerations for a Boutique Hotel
Feb 23, 2017
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Planning to build or make a Boutique hotel? Congratulations for taking the right decision, hopefully you are in the right city and location. Today many hoteliers or entrepreneurs are opting to go into Boutique segment. I therefore thought it timely to pen down my own experiences of creating Boutique hotels.
Ram Gupta is a management professional with specialisation in hospitality, real estate, product and e-marketing. He has over four decades of experience in India, Far East, Middle East and Europe. He has completed his management studies from New Delhi, India and higher studies from Germany.
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A short history of hotels
Feb 1, 2017
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Attitude Makes All The Difference - A Zig Ziglar Training Message
Jan 30, 2017
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What's the Problem? A person's attitude often is the main difference between success and failure.
The Problem may be one that is caused by the individual, the supervisor or manager, the organizational cutlture or some additional external factor. In this video, perspectives are examined and there are lessons for all of us, especially in the hospitality field that faces the stress of the "always open", 24/7 reality.
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Putting a Price on Customer Loyalty
Dec 28, 2016
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Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
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How do you build loyalty at your hotel?
Dec 26, 2016
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How do you build loyalty at your hotel? Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.
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The Importance Of Setting Goals – How To Get Them Out Of Your Head And On Paper
Dec 3, 2016
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When someone decides to create a company, one of the first orders of business is to develop a business plan.
A business plan is a road map, in writing, that serves as the foundation of the business and sets forth the goals and objectives that are projected to be achieved over a five-year period. If a company does a good job at creating and carrying out the plan, the business has a better chance in succeeding as compared to those that don’t.
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DO's and DON'Ts of Hotel Technology v4
Oct 5, 2016
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Terence Ronson has been adding some amazing and practical tips on guest service and ideas for almost every department in hotels over the past several years and we @ HospitalityEducators.com are delighted to share his latest list of recommendations!
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Likeability: how to double your sales!
Oct 4, 2016
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SALES is definitely about solving problems, and the easier you can make it for people to use your solution the better.But it’s NOT about NEEDS. We need loads of things in our lives, but we won’t spend money on those things UNLESS WE REALLY WANT TO – meaning UNLESS WE REALLY WANT THEM.
The important word is WANT, not NEED.Remember this at all times and watch the difference this makes to your business.
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Hotel sales managers who excel use a flat list
Sep 14, 2016
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he entire concept of the flat list is one that applies equally well to other industries, not just to hotel sales managers. I’ve asked lots of sales experts in other fields, and the flat list concept for great sales people is one that crosses all markets.
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Hospitality Tip of the Week™: Focus on Values in Sales
Sep 12, 2016
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Noted sales professional and motivator Zig Ziglar shares his insights on Values in Sales
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Building A Hospitality And Customer Service Culture
Aug 1, 2016
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The company we know today as Four Seasons Hotels and Resorts began life modestly, as the (kidding you I’m not) Four SeasonsMotor Hotel.
It was a fine place, and by all reports founder Isadore Sharp was a fine “motellier,” but it was always in essence an offshoot, an afterthought.....
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Green Meetings Report
Aug 1, 2016
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The Green Meetings Task Force is an initiative of the Convention Industry Council.
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