HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

The New Sales Tactic for Hoteliers - Social Selling via Linkedin May 18, 2015: Are you using Linkedin, the world's largest professional network site, as a sales tool for your hotel? Many hoteliers are using Facebook and Twitter - but, keep in mind that each social network solves different business goals and has its own unique online community. What does this mean for hoteliers? Well, this means that you can attract consumers on Facebook and Twitter, while attracting business partners and potential employees on Linkedin. Why Linkedin? Linkedin has 175 million users who all have a similar goal - making valuable professional connections.

Lessons From Southwest Airlines - There is a reason for their Success May 9, 2015: Understanding the value of home sites and the role and cost of ITA.

Marketing Hotels and Hospitality: Business Secrets from a Successful Hotelier Apr 30, 2015

A video interview with Julian MacQueen, a businessman who owns resorts and developments including the beach waterfront Hiltons (and other Hilton/non-Hilton brands), multiple jets, property management company, and private luxury aviation FBO, and his passions and philosophies

This is one of many videos and learning tools that can be found at www.hospitalityeducators.com

The Smart Hotelier’s Guide to 2015 Digital Marketing Budget Planning Apr 26, 2015: For the ninth year in a row, HeBS Digital announces the launch of "The Smart Hotelier's Guide to 2015 Digital Marketing Budget Planning," just in time for the 2015 budget planning season.

This article outlines how to structure your budget so that you can shift more bookings to the direct online channel, better utilize your marketing dollars by increasing campaign effectiveness, and generate the highest returns possible from your property website and digital marketing initiatives.

5 Online Marketing Tips For Your Hotel Restaurant Apr 20, 2015: Follow these five extra tips to optimize your hotel restaurant's online presence to improve your restaurant occupancy as well as supplement your hotel's overall SEO strategy.

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“Fish Where The Fish Are” But Keep The Conversation Flowing Apr 17, 2015: SoLoMo Success: “Fish Where The Fish Are” But Keep The Conversation Flowing

SoLoMo is no longer a new buzzword for travel brands. Although some airports, like Gatwick, are further down the line with their strategy than others, there is no room for complacency because like everything in the world of online travel, Solomo is evolving and changing rapidly. Pamela Whitby reports

Leadership Must-Do's That Produce Great Results! - Week 3 Mar 25, 2015

How often as leaders do we tend to put off confronting employee conflicts or employee performance issues only to have them rear their ugly head at the most inconvenient times?

SEO is a Journey, Not a Destination: How to Implement an Ongoing SEO Strategy and Maximize Website Revenue Jan 28, 2015: For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality. These claims, of course, have been followed with boasts of 'the next big thing' to save hotel distribution – from social media to the mobile channel and wearable devices.
Why are we even talking about SEO in this day and age? HeBS Digital's own experience categorically shows that more than half of website booking revenue across our client portfolio comes as direct referral from the search engines, including organic and paid search.

At the same time, there is a direct correlation between the quality of the website SEO and the results from your paid search (SEM) campaigns. The better the SEO on the site, the better the Quality Index assigned to your paid search campaigns by Google, which means higher ad position, better conversion rates, higher ROIs and lower cost per click.

Best practices in pricing and price optimization Jan 25, 2015

Story Highlights

When contemplating a price change, firms need to first assess the required demand response to make the price-change contribution positive.
Revenue managers need to think like marketers—making sure their price changes and promotions are targeted at price-sensitive customers.
A recent study found OTAs significantly increase reservation volume at non-OTA channels (hotel’s own website, call center, traditional travel agent, etc.).

What's the Problem? and The Solution Is™ Addresses SEO for Hotels Jan 25, 2015: What's the ProblemTM?
Knowing where to look and what to do in order to maximize Search Engine Optimization.

The Solution Is™
More than 100 specific answers for today's hoteliers to tackle this must-know issue.

Increase Hotel Revenue By Using A Multi-Prong Approach Jan 24, 2015: The hospitality industry is slowly waking up from a slumber it was forced into due to the recent economic downturn. Thankfully, things are looking up now and hotels are not wasting time making up for the low occupancy they had to endure. Incidentally, there are number of things that hotels can do to increase sales. The trick is to use a multi-pronged approach.

Discussed here are some strategic ways through which hotels can increase their sales and profit margin:

Approaching The Top Benefits The Bottom By Robert Mandelbaum and Gary McDade Nov 4, 2014: While the revenue recovery has been well documented, hotel owners, investors, and lenders are more interested in bottom-line performance. Based on PKF-HR'sTrends® in the Hotel Industry report, net operating income (NOI) for U.S. hotels has increased at a compound average growth rate (CAGR) of 10.7 percent from 2009 through 2013

To better understand hotel managers' ability to maximize profits during this period of increased revenues, PKF-HR studied the financial performance of thousands of hotels that voluntarily participated in its annual Trends® survey. For this analysis, NOI is defined as income before deductions for capital reserve, rent, interest, income taxes, depreciation, and amortization.