Recent Articles in Hotel Marketing & Sales

Hospitality Conversations™ : Looking Ahead at Diversity in Hospitality
Oct 13, 2014

Greg DeShields, CHE CHO

A Brief Guide to Google Hotel Price Ads (HPA)
Aug 15, 2014

A Brief Guide to Google Hotel Price Ads (HPA)

What does the new Google Pigeon update mean for your hotel?
Aug 15, 2014

Hospitality Tip of the Week™: Focus on Matching Needs and Wants
Jul 29, 2014

 
 Focus on Matching Needs and Wants 
" No Need: We don't just sell people what they need- we sell them what they want.
The approach is to make what they need so appealing that they will want it.
When you combine wants and needs, sales increase. "
Zig Ziglar

Understanding the Meaning & Power of Breakfast.By Dr. John Hogan
Jul 28, 2014

Paying appropriate attention to the markets and guests we serve lessens the risk of losing the loyalty of a guest. This article addresses trends and mistakes many properties of all product segments are making in their breakfasts, which increases the danger of it becoming a commodity rather than a unique experience.  This article offers specific examples of successful properties that choose to focus on their ingenuity with special touches to pleasantly surprise and impress their customers.

Industry insider: 10 secrets to happier hotel guests
Jul 24, 2014

.Seven Personality Traits of Top Salespeople
Jul 14, 2014

HBR Blog Network  

Seven Personality Traits of Top Salespeople

If you ask an extremely successful salesperson, “What makes you different from the average sales rep?” you will most likely get a less-than-accurate answer, if any answer at all. Frankly, the person may not even know the real answer because most successful salespeople are simply doing what comes naturally.

12 Tips for Increasing Your Ranking on TripAdvisor
May 13, 2014

Do you have a goal to rank higher on Trip Advisor (TA)?

Wouldn’t you love to be one of the hotel’s featured on the “Visiting [insert your city here]” page similar to this teaser for South Africa?

What Men Can Learn From Women About Leadership in the 21st Century.
Apr 28, 2014

When generalizing about any population segment, especially such large and diverse segments as male and female leaders, there is bound to be a degree of inaccuracy and stereotyping. Still, research finds that predominantly communal qualities, such as being nice or compassionate, are more associated with women; and predominantly agentic qualities, such as being assertive or competitive, are more associated with men.

The 5 Ways to Make Yourself Memorable - and it can work for your hotel, too!
Apr 17, 2014

The 5 Ways to Make Yourself Memorable

by Mike Michalowicz, Author of The Toilet Paper Entrepreneur, Toilet Paper Entrepreneur 

 

What is keeping you up at night?
Mar 28, 2014

What is keeping you up at night?

Cornell Study Finds Daily Deals Bring in New Customers, but Repeat Business Remains a Question
Feb 13, 2014

Cornell Center for Hospitality Research Finds Hotel Industry

Split on Value of Using 'Flash' Sales