Recent Articles in Hotel Marketing & Sales

Master The Marketing Mix: It's All About the Ps and the Cs
Feb 11, 2014

 Today, the term Marketing Mix represents the key elements of any effective marketing plan, which include multiples of the elements of tried and true marketing strategies like the “4 Ps” and the “7 Cs”.

Building breakfast, the better-for-you way
Feb 11, 2014

While many rooms only hotels serve a complimentary breakfast, there are always opportunities to to improve guest satisfaction and loyalty in both full price or inclusive breakfast service.  

 

Here are some suggestions for your consideration

              

 Foodservice - have you loved us lately?™                                                                                                  

How do you solve a marketing problem?
Feb 10, 2014

 

Marketing Lens Case Study: A Bar from New York Attracts More Clients Using Self-Assessment

the official tooliers blog

Difficulties in the pub trade
Feb 10, 2014

  Guest Columnist Conor Kenny shares insights on business and financial challenges in this You Tube video on one of the world's most established segments of hospitality - the local pub.  While you may not have a "pub" in the traditional sense of the word, there are many similarities to other services in hospitality.  We felt our global readers would appreciate this unique perspective.

Pinterest Best Practices for Hotels
Feb 6, 2014

 Pintest’s new dashboard now gives business owners the ability to see all of their Pinterest traffic activity in an intuitive, cleanly laid out display. Your Pinterest data will show your pins/week, repins/week and followers. In close, it’s never been more apparent that Pinterest has become a major social media platform that can effectively augment your overall social media strategy.

The Challenges facing Customer Confidence in Restaurant Sustainability Issues
Feb 6, 2014

 

When large restaurant companies implement sustainability policies, customers seem to react in a contrary way—and their evaluation of those companies may actually diminish.

P’s and Q’s for F&B
Feb 4, 2014

This list of P's and Q's in your handbook should help ensure you derive achievable success and best planning procedures.

What's Hot and What's Not in for Meetings
Jan 29, 2014

What's Hot and What's Not As the New Year greets us (and we’re glad it’s here!), now is the time to review what’s hot and what’s not  in the meetings industry.   Insights gleaned from the ConventionPlanit.com Meeting Planner Advisory Council and the ConventionPlanit.com staff

What are successful restaurant doing to maintain clients?
Jan 28, 2014

National Restaurant Association

A lot of people come into my restaurant but need to get them to come back more and bring their friends. What are successful restaurant doing to maintain clients?

Due to this growing demand for technological innovation, technology is fast becoming part of a successful restaurant's business structure, particularly for maintaining communication with customers.

What are you doing when you aren't cooking (for your hotel restaurant)?
Jan 24, 2014

	A Three-Part Harmony (yes, Money): Networking : Marketing : Fulfillment

Plan Now to Improve 2014 Performance & Results With a Management Incentive Program
Jan 22, 2014

How to Stop Offering Free Advice and Make the Sale
Jan 15, 2014

 

n this special feature of 'Ask Entrepreneur,' Facebook fan James Schulman asks: For a consulting service, how do you make the sale without giving away expert advice for free?

Customers will not appreciate you, your company or for that matter, your advice until they pay for it. The greatest challenge for the expert is not giving away free information but that most have not taken the time to become great at closing the deal. Here are some tips that will ensure you begin making the sale.