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Public relations professionals provide positive return on investment
publication date: Jul 3, 2012
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Getting cash back on an investment has not been an easy thing to do the last few years. Few hotel owners and operators would argue with that. However, no matter what the state of the economy, there is one investment that has remained rock solid — the retaining of a public relations professional. A creative and experienced public relations professional can act as a spokesperson and consultant during a crisis, help build a brand image, generate excitement and positive publicity, increase hotel occupancy and utilization rates, and increase cash flow.