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The Value of A Good Idea

publication date: Jan 4, 2021
author/source: John Hogan CHA CHE CMHS, Ross Shafer video

What's the Problem?  

Too small a budget to find new marketing approaches or are there options?




We have all seen good ideas at various businesses we interact with, yet we seldom think about ways we might make them work at our hospitality businesses.

Action Steps

  1. Look at this short video and ask your team at the next meeting to identify three ideas from companies they interact with.
  2. Create a mini contest among the team and introduce at least two ideas this month from the best of their suggestions.
  3. In less than six months, you could have as many as a dozen new approaches in operations, marketing, purchasing or training that could cost little more than time.


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