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Here is what the history shows in terms of the appearance of new types of hotels. In an effort to create a remedy to the homogeneous ‘big hotels', typified by the Hilton and Marriott empires, Anoushka Hempel's 51-room Blakes Hotel in London and Bill Kimpton’s Bedford Hotel in San Francisco broke the mold of hotels.

The term ‘boutique hotel’ was initially used to describe Ian Schager’s first hotel, in collaboration with Andre Putman, the Morgans Hotel opened in 1984 in New York City. Along with Philippe Starck, Schrager’s concept introduced groundbreaking design to the hospitality world.