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Revenue management has become a somewhat controversial buzzword in our industry. As with many common terms, revenue management seems to have various definitions depending upon whom one asks. Since its inception in the early 80’s, thousands of hotels and just about every airline have used revenue management successfully.    In straightforward terms, revenue management is a technique to optimize income r  evenue from a fixed, but perishable inventory. The challenge is to sell the right rooms to the right customer at the right time for the right price.