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No Nonsense Benchmarking for Hotels and Hospitality Businesses.

publication date: Mar 2, 2011
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No Nonsense Benchmarking for Hotels and Hospitality Businesses.
By Dr. John Hogan, CHA CHE CMHS
Wednesday, 2nd March 2011
Benchmarking  is the process of comparing one's business processes and performance metrics to industry bests and/or best practices from other industries. Benchmarking involves management identifying the best firms in their industry, or any other industry where similar processes exist, and comparing the results and processes of those studied (the "targets") to one's own results and processes to learn how well the targets perform and, more importantly, how they do it.


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