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Revenue management principles apply to all levels of demand. Resort hotels with seasonal rates have been using a form of revenue management for years by posting higher or lower rates based upon seasonal demand; this is the essence of revenue or yield management. If these hotels thought they could get "in-season" rates all year long, they certainly would. They are adjusting for supply and demand.

Neil Salerno for the past 15 years has been known as the Hotel Marketing Coach™ as he worked with many independent and branded hotel properties in establishing and maintaining their hotel web sites, internet marketing strategies and overall technology marketing. Neil agreed in early October 2010 to share his thoughts as a guest columnist for HospitalityEducators.com with an emphasis on revenue management, 

His good friend and my co-author of LESSONS FROM THE FIELD: A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES, Howard Feiertag, a faculty member at the hospitality program @ Virginia Tech wrote a recent tribute to Neil that is posted on this site and globally in online publications. 
HospitalityEducators.com will continue to post his insights in 2011 with this tribute and introduction.