Operations Planner
« 
December 2025
 »
SMTWTFS
 123456
78910111213
14151617181920
21222324252627
28293031 

Measuring the Performance of Search Engine Marketing: Two Tools for the Hospitality Industry

publication date: Aug 3, 2011
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.
The importance of search as a medium for travel advertising and promotion has grown dramatically over the past ten years. According to industry researcher PhoCusWright, when consumers are comparing and choosing travel services, they use search engine websites more than travel suppliers.


Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?

If you are already a subscriber, please login.

If you believe you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.
Search the Site