Operations Planner
« 
October 2019
 »
SMTWTFS
 12345
6789101112
13141516171819
20212223242526
2728293031 

Search, OTAs, and Online Booking: An Expanded Analysis of the Billboard Effect

publication date: Jun 11, 2011
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.
Replicating and expanding an earlier study, this report confirms and quantifies the so-called billboard effect that occurs when online travel agents (OTAs) include a particular hotel in their listings.


Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?

If you are already a subscriber, please login.

If you believe you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.
Search the Site