Why CMS Is a Poor Choice for Hotels
publication date: Jun 18, 2011
A well-designed hotel site is one which will attract visitors through organic search and has carefully developed content to convert visitors into reservations. These two functions are highly dependent upon knowledgeable composition and writing skills. Industry expert Neil Salerno shared his ideas on how “content is king” and that developing content for your hotel site and maintaining effective content requires knowledge of search engine requirements as well as how and why travelers choose hotels on the Internet.
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