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International Exposure Expands the Potential of Success in Hospitality Businesses and Academics
publication date: Aug 11, 2011
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author/source: Dr. John Hogan CHA CHE CMHS
Hospitality
ConversationsTM
International Exposure Expands the Potential of Success in Hospitality Businesses and AcademicsDr.
John Hogan CHE
CHA CMHS
Many of our earlier Hospitality ConversationsTM columns that have examined internships have been at major universities with traditional four year academic programs. Several of these programs have international components that may include global internships and/or students from around the globe. This column takes a different approach and includes feedback and observations from Sonja Holverson1 , Professeur en Marketing ECOLE HOTELIERE DE LAUSANNE. Professor Holverson has an extensive career background in both academia and in the business side of hospitality. She has an MBA from HEC University of Lausanne, a diploma in Business Administration from the Centre romand de promotion du management (CRPM), and a BA from the University of Hawaii. Her two-decade long career in the hospitality and tourism industry includes sales and marketing positions in Hawaii, California and Switzerland in many different positions, including hotels, restaurants, tour operators, travel agencies, incentive travel companies and cruise lines. Professor Holverson’s research and teaching experience includes giving executive courses on hotel branding in China and presenting research on hotel branding and affiliations at conferences in Switzerland, the US and Dubai. She particularly enjoys interactive classes where students are very involved by contributing innovative and productive ideas to well-structured discussions and projects.
Research interests:
Professor Holverson's2 philosophy can be found on her web site , “ being a part of enabling students to develop into strategic yet creative and ethical professionals is very rewarding for me.” We combined this column with our Questions I Wish You Would Ask Me™ to get a global perspective on travel, learning and hospitality. 1. Name your favorite hotel and why it is special to you Beau Rivage Palace, Lausanne, Switzerland. Despite its ornate over-the top- elegance, the staff is not formal nor arrogant and make all guests feel very comfortable. It’s a wonderful escape from the daily routine.
La
Poste, Grandvaux, Lavaux vineyards near Lausanne, Switzerland.
Truly
amazing all glass 2-sided view from up the hill located in the
vineyards overlooking Lake Geneva and the French and Swiss Alps.
Besides the view, the owners are always most gracious to me and I
have fond memories of family and friends who have passed on as well
as those still living with whom I shared special moments here.
Paris or Barcelona 4. What is your favorite charity or cause? Alzheimers
Association Not
knowing the answer to my questions about a product and not offering
to get the information from someone else. Training in customer
service would
be a logical start to correct this (although not all companies even
do this) , but also it is important to know how to share information
within a company and how to access it.
My
Father. He was courageous and taught me how to deal with difficult
situations and still remain calm and resourceful. Travelcom
by the US Travel Association in Chicago 2008 when Henry Harteveldt
interviewed Richard Branson. It was most inspirational and motivating
to know that travel giants can also be ethical and authentic. Remain
flexible, be
yourself, keep your joie de vivre and then you will be able to do
anything you like. Did you think 10 years ago that you would have accomplished all that you have today?
We
have asked dozens of people involved in hospitality businesses around
the world to answer up to nine questions in this special section of
HospitalityEducators.com. If you would like to participate,
please contact John.Hogan@HospitalityEducators.com
Success does not come by accident or chance. Contact us for assistanceJohn.Hogan@HospitalityEducators.com or 602-799-5375HospitalityEducators.com was created to help hospitality businesses address problems via a training and information resource site to help you increase your Hotel's revenue, market share and profitability. With more than 800 pages of tips, guides, best practices, strategies, plans, budgets, videos and resources, HospitalityEducators.com is the number 1 website for hotel owners and managers of both independent and branded properties. This site can help you solve your problems now! Read MoreSpecial
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