Beware the trap of "changing brand standards"
publication date: Sep 26, 2011
The hotel market in the United States is dominated by brands. And whether associated with a brand or not, hotels are commonly measured against established brands. The ability to finance a property may be determined by the availability of an established and successful brand, and the ultimate success of a hotel may depend on the strength of the reservation system, marketing, and other support provided by the hotel brand.
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