Spa Revenue Management Techniques
publication date: Dec 22, 2011
Although it is possible to implement a dynamic pricing strategy based on the level of demand, customers may not always understand why the price for a specific treatment fluctuates. They may perceive a higher price, during peak demand periods, as an unfair price difference.
It has been one of the biggest concerns and objections that communicated to us by spa managers while training them on revenue management techniques or during revenue management implementations in spas.
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