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Hotel Asset Management has Changed Forever in Many Markets - How about yours?

publication date: Dec 27, 2011
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hotel asset managementThe focus of hotel asset management has traditionally been on cost control. Reducing the operational or flexible costs on the hotel balance sheet is what used to determine the profitability of a hotel. Over the last few years, focus has shifted !

The attention of hotel asset management has been increasingly moving towards room yield. Driving occupancy and average room rate is the key nowadays to controlling the bottom line the hotel. Of course a hotel revenue manager should have a strategy that goes far beyond REVPAR. NREVPAR  and GOPAR are if instrumental importance.


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