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The New World of Hotel Ecommerce

publication date: Feb 21, 2012
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What to make of Google

Make no mistake, the Google/ITA merger is a big deal for the travel industry.  But it’s possible that hotels are asking the wrong question about the impact it will have.  The question brings to mind an excellent point that was made during the presentation of the Hotel Distribution Study in Nashville this summer.  To paraphrase the panelist’s view: “All of these distribution providers add some value to our business.  But as they try to monetize their products, distribution costs are becoming prohibitive.  Our challenge is to understand how much their services are worth”.



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