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Hotel Website Analytics: Is There Such Thing As Free Lunch?

publication date: Apr 19, 2012
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Digital marketing is all about results.  Unlike offline marketing, in the online and mobile space we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet. There is no medium that allows tracking like the Internet does, yet in hospitality, we didn’t adopt these tracking technologies at first introduction. Instead, we relied on cheap or free analytical tools to provide us with important information used to make major decisions. As a result, we are often basing integral marketing decisions on inferior information.


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