Operations Planner
«  »
SMTWTFS
 1
2345678
9101112131415
16171819202122
23242526272829

Revenue Management Must Overcome Several Challenges to Create a Bigger Impact

publication date: Aug 2, 2012
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.

 RM Must Overcome Several Challenges to Create a Bigger Impact

 Revenue management (RM) can contribute a lot more than it does today in the travel industry. But to do so RM executives need to take a longer term view of enterprise value which may conflict with the short-term optimisation goals of their day jobs. They also need to think strategically about how RM principles can be extended to the customer and channel space.


Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?

If you are already a subscriber, please login.

If you believe you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.

Search the Site