Operations Planner
« 
February 2023
 »
SMTWTFS
 1234
567891011
12131415161718
19202122232425
262728 

Three Myths about What Customers Want

publication date: Oct 16, 2012
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.

HBR Blog Network

Three Myths about What Customers Want

This post is the last in a three-part series.

Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships. It turns out that that's rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.



Sorry this page is available to subscribers only.
If you're not a subscriber why not join today?

If you are already a subscriber, please login.

If you believe you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.
Search the Site