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Measuring ROI in Social Media

publication date: Dec 21, 2012
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Beyond Vanity Metrics: Measuring ROI in Social Media | By Daniel Edward Craig

Beyond Vanity Metrics: Measuring ROI in Social Media | By Daniel Edward Craig

It's that time of year again when hotel marketers are in the hot seat, trying to justify the money they've requested in next year's budget. And no line item is more contentious than social media.



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