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The Next Best Thing in Hotel Marketing

publication date: Jul 11, 2011
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The Next Best Thing in Hotel Marketing …A New Tool To Harvest Referral Business

Travel social media sites consist of user-generated comments from the traveling community, which act as a guide to other travelers to use in the hotel selection process. Travelers want that "feel good" factor which comes from knowing how your past guests feel about your hotel. Experience has shown that they seek this information either before or after making a reservation. In turn, other travelers enjoy having an outlet to express their experiences after their hotel stay.



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