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What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool Apr 9, 2023: What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool

Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels

By Margaret Ady

Checklist: Conducting a Hotel Site Inspection Mar 29, 2023: What to look for and smart questions to ask

A Quiz on Effective Hospitality Marketing: Using Complementary Tools Sep 30, 2022

Lessons From the Field™: Common Sense Approaches in Hotel Sales

For each of the last several years, I have felt honored to work with the award winning Short Course of the Texas Hotel & Lodging Association. TH&LA for the past six decades has annually offered a week-long course at a very attractive rate for rising hospitality professionals.

Last year, one of the topic areas I addressed was marketing. Today's rising professionals are very savvy on social media and a number of related areas. Below are a sampling of questions for your review. Mark True or False and take a moment to think why you answered the way you did.

Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™ Aug 9, 2021: The Keys to Success™ are results-driven programs aimed at building competitive advantage.

Most of these programs can be offered as either a keynote address or an interactive workshop.

Hotel Security: Navigating concerns and identifying solutions Jul 26, 2021: Business and recreational travelers demand safe and secure hotel accommodations, as well as responsive and friendly customer service. How can hoteliers ensure that their property provides as secure an environment as possible, while maintaining friendly customer service?

As Warren Buffet said, “it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

With that said, here are nine things to consider when it comes to blending hospitality and security.

A Baker's Dozen Approach to Success in Today's Hospitality Operations Jul 24, 2021: Workshop Focus: Hotel Profitability Ratios, Hotel Sales and Marketing Ideas, Hotel Operations

This workshop highlights the problems facing individual departments within every hotel and offers specific solutions on how to link efforts between departments for a cohesive team approach.

How to Recognize Suspicious Slip-And-Fall Claims Jul 23, 2021

Slip and fall accidents are often not witnessed and usually result in soft tissue - or "invisible" - injuries. Because of these characteristics, such incidents are prime candidates for fraud. Whether perpetrated by a "professional claimant" or by an employee seeking unwarranted Workers' Compensation benefits, insurance fraud is a serious and costly issue.

The Art of Selling the Right Room at the Right Price Apr 10, 2021: Revenue Management or Yield Management will help in improving the overall profitability of room sales. The art here lies in not relying on guesswork but having an actionable strategy after gathering enough information and knowledge, using it to anticipate occupancy and market demand and determining how it affects hotel revenue.

The art of selling the right room at the right price or in other words Revenue Management or Yield Management will help in improving the overall profitability of room sales

What They Don't Teach You at Hotel School Jan 5, 2021

Experience vs. School
There will always be an ongoing debate on the comparative merits of experience versus the knowledge acquired in formal educational settings The best lessons anyone can learn from hotel schools include an awareness of what really occurs on the front line in the actual hospitality setting. This seminar transitions the academic message to the real world of running a profitable hospitality business.

Keys to Success Agenda and Learning Results

High Touch versus High Tech
The Differences Between Hospitality Sales and Marketing
The Art of Being a Good Host
The Distinctions in Running a Hotel and Entrepreneurship

The Value of A Good Idea Jan 4, 2021: What's the Problem™? Too small a budget to find new marketing approaches

This video clip identifies the need to be creative and find small points of competitive edge. The short article identifies ways to find and introduce new ways of updating marketing and operational best practices.

Effectively Interacting with the Media - Keys to Success Feb 12, 2019

There are many times in this global economy when our hotel or hospitality business might become the news, rather than be featured in it and that realization is the reason behind this column. The five major points in this column are offered as a primer for positive contact and professional relations with the media.

What's the Problem? Inadequate training Jan 24, 2019

Inadequate training can lead to dissatisfied guests, high staff turnover, lower profitability and lost market share. This video from a Starwood Director Service Culture for Starwood Hotels & Resorts EAME offers some fundamental insights.