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Recent articles

  Unlocking the Power of Digital Literacy
Apr 14, 2023

digital_literacy We are in the digital age, a new era of learning. Our children do not remember life before the Internet. Social media is their preferred method of communication. I am amazed how my sons took to the digital environment without any formal instruction. To them, speaking in “digitalk” is an intuitive form of expression. For the most part, their teachers at school cannot relate to what it truly means to be digital. How can they without first-hand experience? I argue that digital literacy is a critical skill that needs to be learned and applied to our daily lives. 
  What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool
Apr 9, 2023

What Women Really Want: Friendly Service, Stiff Drinks & A Sweet Pool

Analysis of 50 million verified travel reviews explores differences in what male and female travelers care about most at hotels

By Margaret Ady 
  Checklist: Conducting a Hotel Site Inspection
Mar 29, 2023
Meetings and ConventionsWhat to look for and smart questions to ask
  A Quiz on Effective Hospitality Marketing: Using Complementary Tools
Sep 30, 2022
Lessons From the Field™: Common Sense Approaches in Hotel Sales
 

For each of the last several years, I have felt honored to work with the award winning Short Course of the Texas Hotel & Lodging Association. TH&LA for the past six decades has annually offered a week-long course at a very attractive rate for rising hospitality professionals.

Last year, one of the topic areas I addressed was marketing. Today's rising professionals are very savvy on social media and a number of related areas. Below are a sampling of questions for your review. Mark True or False and take a moment to think why you answered the way you did.


 
  Hospitality Keynote & Workshop Offerings KEYS TO SUCCESS™
Aug 9, 2021

The Keys to Success™ are results-driven programs aimed at building competitive advantage.

Most of these programs can be offered as either a keynote address or an interactive workshop.
  Pilgrims to New Pioneers of Hospitality - Converting the Lessons of the Past to the Successes of the NOW
Jul 28, 2021
The hospitality and tourism industry is collectively considered the single largest employer in the world today.  It is unique from many other industries in that it requires a substantial measure of both tangible and intangible asset care.  It is an industry that requires large amounts of capital, yet is one that requires and intense commitment to the "people"side of service.  This workshop shares lessons from 18 people who have dramatically influenced the Hotel Industry.

Keys to Success Agenda and Learning Results
  • Original  Pioneers as A Catalyst of Change
  • Hospitality Managers and Leaders
  • Visionaries and Hospitality Educators  
  45 Proven Ways to Succeed in Hospitality in Any Economy
Jul 25, 2021
   Keys to Success
Agenda Points and Learning Results
  • Defining your niche hospitality
  • Interaction with Vendors and Bankers
  • Maximizing the Value of Your Brands 
  • Improving Your Profitability Ratios 
  The Art of Selling the Right Room at the Right Price
Apr 10, 2021
Revenue Management or Yield Management will help in improving the overall profitability of room sales. The art here lies in not relying on guesswork but having an actionable strategy after gathering enough information and knowledge, using it to anticipate occupancy and market demand and determining how it affects hotel revenue.
HTrendsThe art of selling the right room at the right price or in other words Revenue Management or Yield Management will help in improving the overall profitability of room sales
  It's the Size of Your Idea, Not the Size of Your Budget
Jan 5, 2021
    People often create hotel operating budgets to spend the amount of money available or to capture the amount hoped for, rather than to accomplish the desired outcome or goal.  This seminar will consider several ways to encourage hotel staff to think "inside and outside of the box" to improve both financial results and delivery of quality service.
  The Value of A Good Idea
Jan 4, 2021
What's the Problem™?   Too small a budget to find new marketing approaches


This video clip identifies the need to be creative and find small points of competitive edge. The short article identifies ways to find and introduce new ways of updating marketing and operational best practices.
  Medical Lodging - A Niche in hotel positioning
Feb 15, 2020
Medical lodging can be an image enhancer, a service, a financially self-supporting hotel profit center, and a marketing advantage for a medical center if properly planned, positioned, managed and supported.  The medical centers of the 21st Century face challenges that differ tremendously from the past. Linking with the services of a properly positioned hotel can help balance the marvels of modern technology with the fiscal responsibility, design and "high touch" needs of their patients and their patient families.
  Revenue Management
Feb 13, 2020
Turn-around and Revenue Management include an evaluation of the core processes used in the overall hotel marketing and promotional activities by the hospitality staff assigned.  These processes include the critical pricing activities of selling and working with other hospitality businesses in the creation of packages that add value.
 
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