Recent Articles

Today's Hotel Marketing Competencies Video (in: Media + Social Media )
Feb 13, 2019

HSMAI Insights Interview: how the role and responsibilities of marketing directors has changed in the past five yearsVideo

Effectively Interacting with the Media - Keys to Success (in: What You Need To Know)
Feb 12, 2019

There are many times in this global economy when our hotel or hospitality business might become the news, rather than be featured in it and that realization is the reason behind this column. The five major points in this column are offered as a primer for positive contact and professional relations with the media.

The Difference Between Capital and Cash (in: Hotel Accounting)
Feb 12, 2019

There are many tasks every small business owner must handle personally, but none calls for personal attention more than allocating capital. Cash management is also a critical task, but operating cash is not capital. Cash pays expenses and is evaluated daily, weekly and monthly, while capital pays for investments in the future of your business and is evaluated over years—possibly even generations.

6 Sales and Marketing Metrics Every Hotel Owner Cares About (in: Trends & Hot Topics)
Feb 11, 2019

Hotel owners and asset managers are frustrated.

They no longer want to hear about "branding initiatives" or fuzzy math from their management teams… they expect their sales and marketing leaders to contribute to revenue in a measurable way, communicate in number-speak and be accountable for tangible results.

So it's important to have complete fluency in the KPIs that affect the bottom line.

Cashing In on a Good Thing - Understanding how GREEN benefits everyone (in: Professional Development)
Feb 10, 2019

    
Get some perspective. Find out what hotels nationwide are implementing and what makes sense specifically for your hotel property. If you do not have a dedicated individual to focus on the strategy consider hiring a sustainability consultant. 

the Components Of Hotel Franchise Fees (in: Hotel General Managers)
Jan 29, 2019

During the PKF study period, the cumulative total of the four franchise related fees ranged from a low of 6.0 percent of rooms revenue to a high of 6.7 percent.

Hotel franchise companies (“the brands/chains”) charge their franchisees a series of fees that cover a variety of services provided by the franchisor.  In our firm’s annual Trends® in the Hotel Industry survey of operating statements, PKF Hospitality Research, (PKF-HR is a CBRE company) captures four of these fees discretely:

• Royalty Fees
• Advertising and Marketing Assessments
• Loyalty Program Fees
• Reservation Assessments

 

What's the Problem? Inadequate training (in: What's The Problem™?)
Jan 24, 2019

Inadequate training can lead to dissatisfied guests, high staff turnover, lower profitability and lost market share. This video from a Starwood Director Service Culture for Starwood Hotels & Resorts EAME offers some fundamental insights.

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner (in: Consulting Resources from HospitalityEducators.com)
May 18, 2018

  Russell Rules- Teams Win

Russell Rules - Adapting Leadership Lessons from the 20th Century's Greatest Team Winner

Workshop Focus:  
Hotel Profitability Ratios, Hotel Guest Services, Hotel Operations

This is not a workshop on sports, but on how the individual can move the entire hospitality organization to long term success with innovation, leadership and strategic goals.  

Bill Russell of the Boston Celtics defined the passion for winning through teamwork and focus.  This session shares his eleven rules for success.

Keys to Success Agenda and Learning Results

• The Value of the Sixth Man in Hospitality and any Business
• Discipline, Delegation, and Decision Making in Hospitality 
  
• The Celtic Mystique or Making Celtic Pride Work for You 

Heaven: by Hotel Standards (in: Recommended Reading)
May 17, 2018

Heaven: by Hotel Standards

 
The Parker House hotel in Boston Massachusetts has been open continuously since 1855, and is arguably the oldest continually operating hotel in the United States.  

Blog # 100 A Baker's Dozen of Reflections - What our Guests Should Mean to Us | And a Competition! by John J. Hogan (in: Hospitality Training)
May 16, 2018

Blog # 100 A Baker's Dozen of Reflections - What our Guests Should Mean to Us | And a Competition! Many of us have heard variations of the expressions below, but I have discovered that too few hospitality organizations really have made these sentiments part of their corporate culture of hospitality. We will give a free one-month membership to www.HospitalityEducators.com for the best three responses submitted to complete the last Reflection by May 25, 2011 to john.hogan@hospitalityeducators.com, as well as post them in a full-length KEYS TO SUCCESS column shortly after.

Baker's Dozen of REASONABLE CARE Strategies (in: Hotel Safety & Security)
Mar 20, 2018

Hoteliers must remember the Lessons of Reasonable Care! REASONABLE CARE - The degree of care that a reasonably prudent person would use under like circumstances.

It's all in a State of Mind (in: What's The Problem™?)
Mar 20, 2018

Success can be achieved with commitment, focus, service and belief, as evidenced in these short videos