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Recent Articles in Media + Social Media
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Likeability: how to double your sales!
Oct 4, 2016
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SALES is definitely about solving problems, and the easier you can make it for people to use your solution the better.But it’s NOT about NEEDS. We need loads of things in our lives, but we won’t spend money on those things UNLESS WE REALLY WANT TO – meaning UNLESS WE REALLY WANT THEM.
The important word is WANT, not NEED.Remember this at all times and watch the difference this makes to your business.
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Remember and Reflect : Recommended Reading (and a video)
Sep 10, 2016
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American Lives: The Stories Of The Men And Women Lost On September 11
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Sir Richard Branson: What It Takes to Support What You Love
Jul 28, 2016
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50 Totally Random Social Networking Tips
Jul 25, 2016
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While the title indicates that there are 50, there are actually lots more once you visit the additional content contained in the links.
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Uplifting Service: Authors@Google
Jul 14, 2016
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Ron Kaufman discusses his New York Times bestselling book Uplifting Service, which offers a proven path to delighting your customers, colleagues, and everyone else you meet. The book exposes a massive wound in a subject area that has become buried in weak distinctions, inadequate practices, and popular but shallow clichés |
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89 Ways to Get Email Addresses for Newsletters & Marketing Campaigns
Jul 12, 2016
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89 Ways to Get Email Addresses for Newsletters & Marketing Campaigns
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Philosophies for All of Us
Jul 8, 2016
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Music by Enya - Philosophies for All of Us
Life Quotes and Sayings, Thoughts on the Philosophy of Life
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HospitalityEducators.com Names Kathleen Hogan as President and CEO
Jul 4, 2016
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Effective July 4, 2016, the 6th anniversary of its founding, Kathleen Hogan, MBA CHO will assume the role and title of CEO of HospitalityEducators.com. This will include brand strategy and positioning, as HospitalityEducators.com continues to expand opportunities to deliver hospitality learning, professional certifications and problem solving options and vehicles for hotel owners and managers.
“HospitalityEducators.com has evolved from our original services as a membership site to one that provides a broad range of educational services and specific solutions for hotels,” says Hogan. “Almost 80% of the hotels in the US are under 150 rooms. While many of them are branded, an affiliation alone may not be enough for a small business owner to achieve the level of success they are seeking. In the past six years, we have been repeatedly asked to offer recommendations on ways to improve profitability, to increase market share, to improve guest service or to offer personalized training assistance. The site offers valuable information, but the demand for personalized services has determined our need to expand and vary our delivery of knowledge and expertise.”
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The Naked Truth About Hotel Reviews
Mar 15, 2016
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Customer reviews are vitally important. They can make or break a hotel and its reputation.
- Who writes these reviews, how often, and on what sites?
- Do men or women complain more? Which gender is more prone to give a better rating?
- Does the hotel’s star-rating have any bearing on the reviews it receives?
Insights and answers from Olery and other sources reveal the history of customer reviews and much more. All in this flashy infographic.
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The Importance and Significance of Understanding Trends
Mar 10, 2016
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The Importance and Significance of Understanding Trends Is Always a HOT TOPIC! |
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The Major Mistake that Most Hotels Make
Feb 16, 2016
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By Jean Francois Mourier
Today, hoteliers know that it is imperative to have a booking engine in your property's corporate website; if you don't, your property would be losing out on bookings, and relying solely on the (costly) OTAs to gain bookings through the online channel.
But now there is a new update to a property's booking engine that all hotels MUST have, or else they are losing out on valuable online revenue and falling behind the competition: a mobile-compatible booking engine.
Now, y
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What's the Problem? How do you deliver consistent and exceptional Guest Service?
Feb 10, 2016
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Successful Guest Interaction Look at these three different YouTube videos that offer sound advice from fellow professionals in hospitality, with tips on dealing with international visitors, difficult guests and some great ideas from Starbucks. |
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