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How To Find The Hotel Social Media Superfans in 3 easy steps Mar 9, 2012: With Social Media there has evolved a new expression for the ideal customer. This expression is Superfans. Who are they? Where are they? Why should Hotels connect with them?

They are the customers that get completely involved with your brand, and will go out of their way stay with your Hotel Brand. Up until now Hotels has used their reward programs to identify these customers.
Social Media brings us closer to these customers. And we now have a great new tool to identify their wants and needs. Read on for details

9 Hot Facebook-Marketing Tips for Small Business Mar 7, 2012: OPEN Forum - Social Media for Business 2012
Learn which social media tools are best for your business, whether or not you should buy Facebook fans and much more.
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U.S. Travel, on the Power of Face to Face Mar 5, 2012: Roger Dow, president and CEO of the U.S. Travel Association, spoke recently at the Hospitality Sales & Marketing Association International (HSMAI) Leadership Conference, and addressed the issue of whether social media would hurt the meetings industry.

5 Common Social Media Mistakes and How to Avoid Them Mar 1, 2012: Most small-business owners feel strongly about social media. They either love it, hate it or both. If they love it, it's because its tools can create tremendous brand awareness. If they hate it, it's because it’s a massive time suck. Regardless of where you stand and how proficient you are at each tool, there is always something new to learn. Here are a few common social media mistakes and tips on how to fix them.

5 Common Social Media Mistakes and How to Avoid Them

How Relationship Marketing Will Increase Hotel Occupancy Feb 25, 2012: Are you allowing your employees to represent your Hotel Brand in a Strategic way?

U.S. - Hotel Lending On an Upswing in 2012 Feb 24, 2012: Since the end of 2011, there's been a surge of lenders re-entering the hotel lending market, including CMBS. Jones Lang LaSalle's Matt Comfort discusses why some lenders have been leery about this asset class in the past and what's changed to make them feel more comfortable. He also weighs in on what we can expect in the year ahead.

U.S. - Challenges of LEED certification Feb 23, 2012: Jones Lang LaSalle's Helee Hillman, LEED AP, discusses the growing popularity of LEED certification in buildings outside the U.S., and the resulting challenges, such as translating and interpreting guidelines into many languages and dealing with conflicting building codes.

The New World of Hotel Ecommerce Feb 21, 2012: What to make of Google

Make no mistake, the Google/ITA merger is a big deal for the travel industry. But it’s possible that hotels are asking the wrong question about the impact it will have. The question brings to mind an excellent point that was made during the presentation of the Hotel Distribution Study in Nashville this summer. To paraphrase the panelist’s view: “All of these distribution providers add some value to our business. But as they try to monetize their products, distribution costs are becoming prohibitive. Our challenge is to understand how much their services are worth”.

US - Borrowers' and Lenders' Expectations in 2012 Feb 14, 2012: An industry survey indicated that borrowers and lender expect mortgage rates to rise .6 to 0.7 bps in 2012. Jones Lang LaSalle's Wes Boatwright doesn't expect rates to rise this year but he does see borrowers facing an environment where commercial banks will continue to use recourse loans. On the upside, he says there should be a stronger level of capital availability this year.

Four Types of Strategy That Will Give You The Edge You Need To Succeed Feb 9, 2012: What's the Problem? Confusing information and disorganized communication throughout the hospitality organization.

There are certain things that separate and distinguish strategy and tactics.
The Solution Is: Depending on your position in the organization there are several strategies that you can look at.