Recent Articles in Hotel Front Office

Raise Prices Without Losing Customers
Dec 4, 2012

Sometimes you simply need to raise rates to keep your business viable. Use these five strategies to avoid a customer exodus.

How to Make Your Front of House Outstanding & Sell More Too!
Nov 30, 2012

  

Questions to Ask Yourself

What numbers are you measuring in Revenue Management?
Nov 14, 2012

Patrick Landman of X-Hotels shares his insights on what hoteliers should be looking at when assessing revenue management - and you may be surprised!

Hotel Owners Nightmare
Nov 13, 2012

Hotel Owners Nightmare: Money Left on the Table 

Sustainability Hospitality Reporting Showing Positive Trends
Nov 8, 2012

Several of the major hospitality brands have recently released reports detailing results of strategies implemented over the past few years to support hospitality sustainability.  Overall the results are very positive......It is refreshing that we are seeing both results and transparency from the major franchise brands.

If your hotel is not up to snuff for ADA requirements, you could be missing out on business.
Nov 8, 2012

  The Time to Think About ADA Compliance is NOW!

If your hotel is not up to snuff for ADA requirements, you could be missing out on business.

Recognizing the Value of the “Small Meetings” Markets
Nov 6, 2012

Regardless of the size of a hotel today, it can substantially boost its’ overnight rooms business and its overall profitability by focusing on the small-meeting market. Surveys taken at almost any time in recent history reflect that the most common type of business (or social) meetings involve less than 50 people.

Lessons that Hotels Should Learn from the Airlines
Nov 6, 2012

Three Lessons that Hotels Should Learn from the Airlines |
By Jean Francois Mourier

Mixed Reviews - Three Tips on How to Respond
Nov 6, 2012

There is much being said about how to respond to negative or positive reviews.  However the reality is that many reviews are mixed.  When hotel or restaurant guests write reviews, they often have both something good and bad to say about their experience.  I have noticed that mixed reviews either have a management response that glosses over the less-glowing feedback, or no response at all.  When review responses ignore challenging feedback in mixed reviews it is easy to see which hotels and restaurants are closely reading and absorbing feedback, and which are posting canned responses.  Customers want to know that they have been heard, so if you don’t address constructive feedback in a mixed review, it may seem that management isn’t really listening to customers.

Is TripAdvisor’s 'Show Prices' CPC Program a Viable Direct Online Distribution Channel in Hospitality?
Oct 30, 2012

How does the TripAdvisor CPC Program work for independent hotels, resorts and casinos? HeBS Digital has been involved with the TripAdvisor CPC Program for several years now with undeniable success. On average, our clients’ return on ad spend is between 1,000% and 1,500%, varying by location, brand equity, and rate parity.

10 Online Marketing Terms You Need to Know Now
Oct 30, 2012

Online marketing is just like any other industry in that it is full of jargon and acronyms that are unique to that industry alone. In order to stay on top of the game, you need to know what they mean and how to use them in order to be successful.

Many terms and acronyms you already know, like SEO (search engine optimization) and PPC (pay per click). But there are some that you might have never heard before, or maybe you’ve heard but weren’t sure what they meant.

 

A Hotelier’s Viewpoint on the Current Status of the Flash Sales Model
Oct 29, 2012