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Hotel Revenue Management is Now More Important than Ever ! Oct 24, 2010: The principle of revenue management for hotels is simple; as occupancy demand increases and supply (room availability) decreases, lower rates are closed to sale and only higher rates are available. Hotels today need a base of business in order to cover operational expenses. Selling all one’s rooms at the same rate rarely produces good occupancy or a good average rate.

SAMPLE Pet Policy and Agreement Form Aug 24, 2010: The following is offered as a sample agreement between hotel guests and management relating to pets.

An individualized policy should be created for your hotel and hospitality business.

Lost and Found Articles Aug 20, 2010

Guest Room Discrepancy Report Aug 17, 2010

Unleash the potential ! Recognize the true value of your Front Line Sales People Jul 27, 2010

Not all hotels have staff totally dedicated to sales, but every hotel has motivated and concerned staff that care about the success of their employer. Too few hoteliers pay enough attention to front-line staff and their ability to sell for our hotels. People who work at your front desks, van drivers, bell staff, telephone operators, doormen, cashiers, night auditors – they are the front line for many potential guests.

Understanding the differences between Marketing and Sales Jul 26, 2010: Many people use the terminology "marketing" and "sales" as having the same meaning.
Is there a difference between Marketing and Sales? The answer is a resounding "YES!"
Both are critical to matching your hotel's features and services to the guest who wants and needs them, but the two words do not have the same meaning. Marketing includes identifying and determining customers' wants and needs, and then providing them at a profit. One of your property's marketing functions may be your sales staff and sales efforts, but there are many other marketing activities as well.

Recognizing there is Not Only One Approach in Building Revenues Jul 25, 2010: In the past quarter, I have read at least 20 columns on strategies to encouraging revenue growth, with many of them offering contrasting opinions and options. This is the fourth economic crisis I have had to address within my career. Each was painful at the time and both failure and success were part of the solutions for us all. With that recognition, I am revisiting the discussion on discounting and rate strategies by sharing some industry recognized leaders’ comments and opinions.

VIP Welcome Letter Jun 30, 2010: This is part of the sample letter series included with your membership at HospitalityEducators.com. Find this and other sample letters in the FORMS & CHECKLISTS section of our site. It is in a word document format to enable you to personalize it for your hospitality business. We suggest you download this letter to your computer and establish your unique formats for optimum success. All business letters should be on proper business stationery.

Front Desk Welcome Call Log Jun 24, 2010: The act of following up after check-in can be an effective way to ensure the newly arrived guest is satisfied with their accommodations. A sincere "welcome" call accompanied by the desire to assist is appreciated by most guests!