HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

A web site is absolutely useless unless search engines can find it. May 2, 2013: Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via “natural” or “organic” search results for targeted keywords. Usually, the earlier the site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site.

How to Make Your Video Go Gangnam Vira Apr 30, 2013

How to Make Your Video Go Gangnam Viral

The Commoditization Of Everything-The Tortoise and the Hare Apr 26, 2013: (Aesop would be beside himself witnessing how this race really turned out)

The Mission Statement of HospitalityEducators.com Apr 24, 2013: HospitalityEducators.com has become the #1 independent website for both branded and independent hotel owners and managers, with more than 1600 resources available to members.

Forget the Metrics, How About Making Money? - Apr 23, 2013: Every revenue manager has a different opinion on which revenue management metric is the 'best' - in fact, there are probably as many opinions as there are revenue managers

Hotel Packaging Can Add Significant Revenues and Create Loyal Customers Apr 21, 2013

Hotel Marketing Coach Neil Salerno shares his insights on the value of packaging, quality content in onsite messages and the need for creativity in this artilce on packaging.

Key Traits of Social Entrepreneurs Apr 16, 2013

An interview with John Elkington, Founder and Chief Entrepreneur, SustainAbility. Social entrepreneurs are generating impressive results -- and capturing the imaginations of businesspeople and public policy makers.

Effective Room Forecasting is Key to the Hotel’s Future Performance Apr 8, 2013

Forecasting future demand in the lodging industry is crucial because it leads to an efficient planning for, and decision making to all the departments, and most importantly it is one of the drivers of pricing.

16 Hotels That Are Worth Checking Into For Their Restaurants Alone Mar 17, 2013: 16 Hotels That Are Worth Checking Into For Their Restaurants Alone

This is the fifth post of an eight-part series called "Travel In Style." This series offers in-depth solutions for on-the-go business travelers, all with an eye to design and luxury.

Is Hotel SEO Dead? Feb 27, 2013

By Max Starkov and Sue Wiker

Is Hotel SEO Dead? Not by a Long Shot.

More than half of your website's revenue depends on it -

Marketers love exclaiming 'SEO is dead!' and heralding the next big thing that will save your website – social media, retargeting, mobile, tablets, you name it.

However, regardless of what some in the industry say, SEO is still alive and well. HeBS Digital’s own experience categorically shows that more than half of website booking revenue (56% to be exact) across our client portfolio comes as direct referral from the search engines, including organic and paid search.

Uncertain Times Call for Return to Backyard Basics Feb 25, 2013: HOSPITALITYEDUCATORS.COM FACULTY MEMBER DAVID BRUDNEY HAS GENEROUSLY AGREED TO SHARE SOME OF HIS EARLIER COLUMNS THAT GENERATED READER FEEDBACK AND INTEREST

Wi-Fi is the New Four-Letter Word for Hoteliers Feb 15, 2013: Open up any Hospitality or travel related publication these days, and most likely the first story you will see is about Wi-Fi - the subject has become as omnipresent as the requirement for the service itself - everyone, and I mean EVERYONE is talking about it!