Recent Articles in Hotel Marketing & Sales

TripAdvisor Survey Reveals Three Quarters Of U.S. Travellers Sharing Trip Experiences On Social Networks
Nov 29, 2012

TripAdvisor®, the world's largest travel site, today announced the results of its social media travel survey of more than 1,700 U.S. respondents. The findings reveal a strong correlation between social media and travel, as 76 percent said they share travel experiences via social networks.

A Very Good Time For That Sales Audit
Nov 27, 2012

HOSPITALITYEDUCATORS.COM FACULTY MEMBER DAVID BRUDNEY HAS GENEROUSLY AGREED TO SHARE SOME OF HIS EARLIER COLUMNS THAT GENERATED READER FEEDBACK AND INTEREST

Hospitality Tip of the Week™: Focus on Planning AND Implementation
Nov 24, 2012

Peter Drucker offers insights on how to achieve results in this week's
Hospitality Tip of the Week.    

At least 25% of our weekly tips focus on sales and marketing. 

We must remember that we must focus on delivering the right services to the right customer at the right price, which means attentiveness to sales and marketing efforts are essential.

Video Marketing Mistakes That Cause You to Lose Customers
Nov 21, 2012

The Revenue Manager of the Future
Nov 21, 2012

The 3 Stages of Video Marketing
Nov 15, 2012

There are many different types and styles of online video but for businesses marketing videos usually support one of those three goals. Each type of video has a unique goal and that goal will help determine what style of video should be used, how it should be used and where it should be used.

Hotel Owners Nightmare
Nov 13, 2012

Hotel Owners Nightmare: Money Left on the Table 

Channel Management: an ongoing challenge for hotels - part 1
Nov 13, 2012

For years we have seen a race to the bottom in the rapidly developing world of channel management software. New channel management systems seem to pop up like mushrooms. There are at least 50 different providers active in the market space, and each system seems to come with a lower price. Many existing players in the field participated in the pricing war and nowadays there are certain standalone channel management solutions available practically for free.

Sustainability Hospitality Reporting Showing Positive Trends
Nov 8, 2012

Several of the major hospitality brands have recently released reports detailing results of strategies implemented over the past few years to support hospitality sustainability.  Overall the results are very positive......It is refreshing that we are seeing both results and transparency from the major franchise brands.

If your hotel is not up to snuff for ADA requirements, you could be missing out on business.
Nov 8, 2012

  The Time to Think About ADA Compliance is NOW!

If your hotel is not up to snuff for ADA requirements, you could be missing out on business.

Starting Down the Road to Total Revenue Management
Nov 7, 2012

 For many hotels the road to total revenue management (Total RM) represents a journey already begun; for others it truly is about starting. But the commitment to change is slow and plodding, and there is not yet consensus on just what the best “route” to take might be. In this article we explore the necessary components of a total RM strategy. And these components include everything from the job description of a revenue manager to the structure of a financial statement.

Recognizing the Value of the “Small Meetings” Markets
Nov 6, 2012

Regardless of the size of a hotel today, it can substantially boost its’ overnight rooms business and its overall profitability by focusing on the small-meeting market. Surveys taken at almost any time in recent history reflect that the most common type of business (or social) meetings involve less than 50 people.