HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

Changed Your Hotel Name? How to Thoroughly Update Your Brand Online. Oct 5, 2012: When changing your hotel name, performing a full-on web overhaul is a must to avoid harming your site performance, web traffic, and overall revenue. There are many critical steps to follow when changing your hotel’s name. Before you do, notify your internet marketing agency of the upcoming name change and coordinate with them so that they can perform a smooth transition online.

The 10 juiciest confessions from hotel employees venting on Reddit Oct 5, 2012: Comments from HospitalityEducators.com
This posting reflects alleged events that happened at hotels and may or may not be totally true.
What is real is the fact that these kind of comments often are posted on a wide range of online sites and cause your hotel or hospitality business to address them.

We suggest you provide your staff with proper training to avoid this kind o situation from occuring at your property.

Someone started an online discussion thread on Reddit, the US social news site, asking hotel staff to reveal secrets.Within two days, the thread has drawn more than 5,500 comments. Some of the confessions are priceless. Here’s a sampling of some favorites — but please note that Tnooz hasn’t independently verified the truth of any of these claims.

Identify the Hidden Costs of Online Travel Agencies Oct 5, 2012: Identify the Hidden Costs of Online Travel Agencies
Take the first step to breaking your addiction to OTAs – Identify Your Hidden Costs. Use our Hidden Cost Calculator below to find out what you're spending to market through the OTAs.

A Beginner's Guide To Hotel Link Building Oct 4, 2012: Link building is the on-going and at times daunting task of connecting with other relevant, quality websites to add a link back to your web property. The benefit is twofold: not only can you tap into new traffic sources from these link partners, but increasing your link equity actually has a tremendous impact on your site's ability to rank in the search engines. Every good link increases your site’s SEO relevance, ultimately causing it rank higher on search engine result pages.

Offer from HospitalityEducators.com
Because the hospitality community has so much to offer, we have a perfect spot to include a link to your website. We would also appreciate it if you would place a hot link to HospitalityEducators.com on your website.
(Our URL is: http://www.hospitalityeducators.com )

Please go to the “Contact Us” page on our site, click on LINK EXCHANGE in the subject box, complete the basic information and submit. You will be contacted directly.

5 Simple Ways to Improve Hotel Sales in a Lousy Economy Oct 3, 2012: For many hotel owners and managers, reducing rates is the lazy-man's form of marketing. It’s generally the first thought when sales are low; after-all, it takes very little thought and certainly very little research and/or effort. And, it also ignores the fact that people don’t buy rate, they buy value. Simply lowering rates for everyone ignores the fact that most people are not seeking hotel rooms based upon rate alone. If that were true, the hotel with the lowest rates would be full all the time.
In a vacuum, rates mean little, but no hotel should operate in a vacuum. Low rates, when compared to your competition set, can also devalue your hotel. “You get what you pay for” is still alive and well; when a product is not known, its price will define its quality.

Managing On the Edge of Chaos Oct 2, 2012: Change becomes chaotic when employees see and hear two or more different change methods and messages. A leader may attempt to adopt new thinking supported by the influx of new knowledge while the behavior of management may be delivering a totally different message and the same old methods. The newly empowered change agents (employees) equipped with new tools and new methods find themselves stuck in the middle of conflict between the new and the old methods and messages. This conflict throws the organization off balance and into chaos.

Google's Hotel Finder has Made Everyone Pay Attention Oct 2, 2012: Hotel Online News for the Hospitality Executive

Hotel Marketing Case Studies Oct 1, 2012: Hotel Marketing Case Studies
ReviewPro offers hoteliers a web based analytical tool that enables them to know everything that is being said about their properties online and to effectively manage the improvement process, leading to increased guest satisfaction and increased revenue.

Join Now Bonus #3 One-on-One Q & Answers with Co-Founder Sep 30, 2012

For a limited time, new members of HospitalityEducators.com will receive up to 30 minutes of One-on-One Questions and Answers with Dr. John Hogan, CHA CHE, a co-founder of HE.com

5 Reasons You Need an Advisory Board From Day One Sep 29, 2012: Before you have a company--or even a fully-formed idea--you can benefit from a formal or informal board of advisors. Observation from Hospitalityeducators.com - this is especially true in all types ands sizes of hotels and hospitality businesses.

Defining social media success Sep 26, 2012: Defining social media success, for some, is all about playing the numbers game. For some, it’s down to meaningful social media engagement. For others, it’s about quantity and quality in equal measure.But, whichever way you measure your social media success, one thing is clear – as in business in general, the relationship-building has to come first.

Quantity can rarely be sustained into long-term, profitable social media engagement without first giving quality.

Managing Hotel Revenue and Everything That Drives It Sep 25, 2012: The tell-tale sign of a hotel-in-trouble is to see increases in occupancy and decreases in average rate and RevPar. A hotelier who understands and employs the tactics of revenue management monitors and adjusts rates in reaction to fluctuations in current and future occupancy demand.