Recent Articles in Hotel Marketing & Sales

50 Totally Random Social Networking Tips
Jul 25, 2016

While the title indicates that there are 50, there are actually lots more once you visit the additional content contained in the links.

Business Acumen will Lead Hotels to Total Hotel Profit Optimization
Jul 12, 2016

Total Hotel Profit Optimization

89 Ways to Get Email Addresses for Newsletters & Marketing Campaigns
Jul 12, 2016

Ideas You Can Profit From ← Top SEO Tools 

89 Ways to Get Email Addresses for Newsletters & Marketing Campaigns

Hotel Owners Linking Higher Yield from More Personalized, Direct Selling - The Best of David Brudney
Jul 5, 2016

HOSPITALITYEDUCATORS.COM FACULTY MEMBER DAVID BRUDNEY HAS GENEROUSLY AGREED TO SHARE SOME OF HIS EARLIER COLUMNS THAT GENERATED READER FEEDBACK AND INTEREST Hotel Owners and Operators Expecting Higher Yield from Increases in More Personalized, Direct Selling Expenses REPOSTED JULY 2016

10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace
Jul 2, 2016

Mistakes do happen – that is human, understandable and part of our professional learning cycle. What we need to remember is to improve and learn from those mistakes by not repeating them needlessly.

The Naked Truth About Hotel Reviews
Mar 15, 2016

Customer reviews are vitally important. They can make or break a hotel and its reputation.

• Who writes these reviews, how often, and on what sites?
• Do men or women complain more? Which gender is more prone to give a better rating?
• Does the hotel’s star-rating have any bearing on the reviews it receives?

Insights and answers from Olery and other sources reveal the history of customer reviews and much more. All in this flashy infographic.

 

The Secret Pricing Formula that You Should Know!
Mar 15, 2016

Revenue Managers and Marketing Directors understandably are keenly focused on the top-line impacts of revenue decisions - including pricing. Owners and most General Managers are more attentive to figures further down the P&L statement including Gross Operating Profit (GOP) and Net Operating Income (NOI), since performance at this level is most often directly tied to the value of their hospitality asset.

Fortunately, a simple pricing formula has been created that will help clarify the risks associated with a given pricing decision on GOP - before that pricing decision is implemented. While tolerance for risk varies from one individual to the next and from one corporate culture to the next, at least all parties involved may now have a common starting point from which smart pricing decisions can be made.

“A Bakers Dozen” of Strategies for Hotel Sales & Marketing Professionals
Mar 12, 2016

While business is brisk today in many parts of the industry, planning makes “luck” much more achievable. 

Hotel Marketing: ‘A Bakers Dozen’ of Observations for Cooperative Efforts for Successful Convention & Visitors’ Bureaus
Mar 8, 2016

This article offers a perspective for both industry professoionals and members/staffs of convention & visitors’ bureaus on ways to reinforce the fundamentals of potentially wonderful resources for many areas and businesses in hotel marketing and hospitality sales efforts.

10 Tips for Pricing Your Product
Mar 8, 2016

 Pricing isn't a static venture: it should and must slide with changing market considerations, new products and evolving business goals. You've got to start somewhere, though, so before slapping that $5.99 sticker on your new widget, check out these 10 tips for pricing your product.

Travel Industry Definitions
Mar 6, 2016

Listed in this article are travel trade industry-related terms from various sources, including the National Tour Association and the Travel Industry Association of America.

Four ways to avoid daily deal disaster: a checklist
Mar 4, 2016

Reading the fine print and timing are two important factors to ensure success.