HospitalityEducators.com The #1 Independent Website for Hotel Owners & Managers

Search-Ready & Sales-Driven Hotel Web Sites | It’s More Important Than You Might Think Jun 12, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

Principle of Success: Fine tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage Part 2 Jun 12, 2012

Offering and providing a competitive advantage requires identifying a specific target audience with distinctly defined requirements. It means developing and delivering high-quality and suitably priced accommodations, meetings and/or other services that you provide better than anyone else in your competitive set and market.

Hospitality businesses and hotels are always looking for a way to stand apart from the masses and that no longer means being with a particular brand. It means providing something that means the needs for a specific target audience and there is the (secret) answer. It should be obvious - to excel and lead the field means being better than the rest of the field.

The question to answer is direct: what must my hotel do to to excel and lead the field?

Multicultural marketing key to new hotel demand Jun 11, 2012: The U.S. hotel industry’s traditional core target market of white males is trending downward, and many hoteliers are either ignoring this fact or have yet to implement the steps necessary to make up market share.

The reasons for this oversight are many but underlying the issue revolves around diversity. While the male Caucasian population is decreasing, many otherwise savvy executives have yet to recognize the millions of women, Hispanics, African-Americans, Asian-Americans and members from the lesbian, gay, bisexual and transgender community who are replacing them.

Reputation Management Essentials Jun 10, 2012: Reputation Management Essentials:
7 Questions, Answered

Your Property Heading…Means More or Less Clicks. Jun 9, 2012: Tommy Taylor’s luxurious cabin – accommodates 12!

Property headlines are the most valuable real estate you have on any listing site. If your listing’s heading is not compelling enough to draw someone in to click on it, your headline is your weakest link. It won’t matter if you have great photos, copy and fantastic rates if no one clicks through.

Value Added B&Bs – Part 1 Jun 7, 2012: Recent research by the Centre for Economic and Business Research (Cebr) has found that overheads for small businesses, like B&Bs, have risen by about a quarter (23%) in the last five years.[1] It also suggests that rising costs are having a dangerous effect on independent accommodation providers. The vast majority (78%) identify rising costs as the most significant threat to their businesses this year.

Fine tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage Part 1 Jun 5, 2012: In every economy and location, there are market leaders and laggers.
This article offers action steps to assist in becoming a market leader.

More Hotel Web Site Myths…Busted! How savvy is your Web Site Designer? Jun 5, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.

A Message to General Managers on Creating Successful Sales Management Jun 4, 2012: Should people in sales ask for assistance from management, or is that considered a weakness?

Pre-Opening a Hotel? Don’t forget you need guests! (part 2) Jun 1, 2012: In our last article with tips on pre-opening a hotel we focused on PR, the website and SEO. We will now expand our pre-opening checklist with key points concerning revenue management, distribution, reservations, sales and the systems needed to make your success story complete.

Five Ways to Promote Your Hotel Web Site May 29, 2012: In 2011, HospitalityEducators.com lost Guest Columnist Neil Salerno, The Marketing Coach, to illness. We are pleased to recognize his contributions to the industry with this BEST OF series.