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Mastering The Art of Hotel Revenue Management Part One…The Mission Apr 10, 2011: The revenue management mission is to sell as many rooms as possible, but, at the best rates possible; their goal is profit. They know that every sold room comes with an associated cost-of-sales; there is no added cost associated in average rate increases. To sacrifice average rate to sell a few more rooms just doesn't make sense.

High Touch in dealing with Guests Produces Results Apr 9, 2011

Knowing Clients as People...

a decidedly old-school way to build and maintain loyalty from key customers

Why Spa Businesses Need Spa Industry Statistics Mar 26, 2011: How to Use Spa Industry Statistics as a Business Tool ; Why Spa Businesses Need Spa Industry Statistics

Like any other small, medium or large business, it is imperative that analysis and planning activities be conducted to minimise the risk of failure. One of the first questions to ask yourself is "how is my business doing?" and this can easily be answered by comparing your spa's performance against industry averages.

Revenue Management for Dummies.(like me) Part 2 by Neil Salerno Mar 24, 2011: Revenue management principles apply to all levels of demand. Resort hotels with seasonal rates have been using a form of revenue management for years by posting higher or lower rates based upon seasonal demand; this is the essence of revenue or yield management. If these hotels thought they could get "in-season" rates all year long, they certainly would. They are adjusting for supply and demand.

Neil Salerno for the past 15 years has been known as the Hotel Marketing Coach™ as he worked with many independent and branded hotel properties in establishing and maintaining their hotel web sites, internet marketing strategies and overall technology marketing. Neil agreed in early October 2010 to share his thoughts as a guest columnist for HospitalityEducators.com with an emphasis on revenue management,

His good friend and my co-author of LESSONS FROM THE FIELD: A COMMON SENSE APPROACH TO EFFECTIVE HOTEL SALES, Howard Feiertag, a faculty member at the hospitality program @ Virginia Tech wrote a recent tribute to Neil that is posted on this site and globally in online publications.
HospitalityEducators.com will continue to post his insights in 2011 with this tribute and introductio n .

Hotel Tips for Google Places Top 10 Tips for Optimizing Your Property's Place Page Mar 23, 2011

Is your property making the most of Google Places? If so, how does your page rank among local competitors? Place pages are more important than ever, especially when considering that a recent Google study found that 20% of all searches on Google are used to find location specific answers.

Opportunities and Challenges in Use of Social Media Mar 21, 2011: Cornell Hospitality Research Summit Catalogues Opportunities and Challenges in Use of Social Media

It's hard to think of an industry that is a better fit for social media, whether it's Facebook or Flickr, YouTube or Twitter. But at the same time, no industry runs greater risk from poorly considered tactics or inappropriate social media strategies. As documented in a new set of proceedings, presenters at the Cornell Hospitality Research Summit (CHRS) documented the hospitality industry's current use of social media, and outlined the remarkable potential for future social media platforms.

Five Things Hoteliers Can Do, Today, to Improve Sales Mar 20, 2011: This article, written by guest columnist Neil Salerno in 2007, remains accurate in its assessments of action steps needed to successfully build revenues in any economy.

Hotel Forecasts Show Improvement Mar 19, 2011

Forecasts are just that - projections based on known facts.
Savvy hoteliers will continue to use a blend of marketing strategies to find the right balance of promotion, revenue management, social media and common sense to outpace the market.

We at HospitalityEducators.com have substantial resources online to help make those decisions and we can offer consulting assistance to personalize your strategies for success.

A Professional and Personal Tribute to Neil Salerno, CHME CHA Mar 15, 2011: Hotels were more interesting than Selling Insurance : An Unexpected Career

A Professional and Personal Tribute to Neil Salerno, CHME CHA by Dr. John Hogan, CHE CHA CMHS, HospitalityEducators.com and Howard Feiertag, CHA, CMP, CHME, Hospitality & Tourism Management Department, Virginia Polytechnic Institute and State University 3.14.11

Hospitality Tip of the Week®: “Remember who you are and who you represent." Mar 14, 2011: Hospitality Tip of the Week®: “Remember who you are and who you represent."

Many people think someone in a business suit carrying a brifecase and business cards with their name on them are a professional. This is not necessarily so – you can have any position in any hospitality enterprise and be a professional. Being a professional means how you present yourself and your business”

John Hogan

Revenue Management for Dummies... Smaller Hotels Should Reap the Benefits Too Mar 13, 2011

Revenue management is a vehicle to help hotels to become aware of the rooms they sell, the rates at which they sell, and the pace at which they sell. It is a way hotels can become pro-active in the selling process, rather than simply posting rates and waiting for them to be sold.

Independent poll of UK hoteliers indicate changes in attitudes in marketing and the competitive situation Mar 11, 2011

Annual Poll Reveals Majority of UK Hotels Don't Foresee Room Rate Increases in 2011 Yet Competitive Landscape Means Renovation Investment is High on Owners' Agenda