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Recent Articles in Hotel Marketing & Sales
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11 key customer loyalty trends for 2011
Nov 26, 2010
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| 2011 may well be called the year of customer loyalty. In today's crowded marketplace, creating loyal, engaged customers is more important - and more challenging - than ever. Here are the key trends pprojected to dominate Loyalty Marketing Industry in 2011 |
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Production Benchmarks for Your Hotel
Nov 22, 2010
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| If more website designers were held responsible for the production of the sites they design, our industry would have much better online results. The goal should be to develop a collaborative relationship with your site's designer for the revenue production of your site. |
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TRENDS - New Deloitte Survey Finds Business Travelers Anticipate More Trips in 2011
Nov 10, 2010
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| Business travelers are anticipating an increase in corporate travel for 2011 -- a welcomed boost in customer demand for the hospitality and travel sectors -- according to a new survey from Deloitte.
NOW is the time to strategically track demand and plan to meet this demand with both availability, improved guest satisfaction and justifiably higher rates
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Insights on Interacting with Busy Executives - Ideas on Public Relations
Nov 2, 2010
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| Meg McDonough, President of Luxury Hospitality Consultants, LLC in Florida, is a regular contributor for HospitalityEducators.com. She recently completed an in depth interview with the Executive Pastry Chef at one of the best known hotel brands in the world and we wanted to share some additional background with our readers on how these interactions come to be. John Hogan, Co-Founder of HospitalityEducators.com |
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November, 2010 Bizarre and Unique Holidays
Nov 1, 2010
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Unusual promotional ideas - often at little or no cost, with a bit of creativity!
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Hotel Revenue Management is Now More Important than Ever !
Oct 24, 2010
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The principle of revenue management for hotels is simple; as occupancy demand increases and supply (room availability) decreases, lower rates are closed to sale and only higher rates are available. Hotels today need a base of business in order to cover operational expenses. Selling all one’s rooms at the same rate rarely produces good occupancy or a good average rate.
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Understanding Boutique Hotels #5 Defining "Boutique" - A Solution? A series by Harry Nobles
Oct 7, 2010
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Here is what the history shows in terms of the appearance of new types of hotels. In an effort to create a remedy to the homogeneous ‘big hotels', typified by the Hilton and Marriott empires, Anoushka Hempel's 51-room Blakes Hotel in London and Bill Kimpton’s Bedford Hotel in San Francisco broke the mold of hotels.
The term ‘boutique hotel’ was initially used to describe Ian Schager’s first hotel, in collaboration with Andre Putman, the Morgans Hotel opened in 1984 in New York City. Along with Philippe Starck, Schrager’s concept introduced groundbreaking design to the hospitality world.
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Understanding "Boutique Hotels" #4 . Is 'Mega Boutique Hotel' an Oxymoron? A series by Harry Nobles
Oct 1, 2010
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| Is 'Mega Boutique Hotel' an Oxymoron?In an earlier article, we discussed the question: “What is a Boutique Hotel?” In that article, we mentioned the number of rooms as one factor that has an impact on the correct usage of “boutique”; we even speculated that 100 rooms might be the upper limit. Things certainly have changed in five years. There seems to be no upper limit at this time and we are finding some challenges with the definitions. |
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October, 2010 Bizarre and Unique Holidays
Oct 1, 2010
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Ideas to promote and set your hospitality business apart from the competition.
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America's Best Public Bathrooms
Oct 1, 2010
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Almost every guest uses this essential area of every hospitality business, as well as a good number of first time visitors who “drop by.” The hospitality business may be an elegant five star hotel, a country inn, a hometown diner or an ethnic restaurant, but ...
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Hotel Sales Training That Excites, but Changes Little
Sep 30, 2010
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| Hotel sales training has been an important, yet somewhat controversial topic for many years. Everyone agrees that the potential benefits should make it a great investment. But, in too many cases, the results fall short of expectations. We often find that there is a huge gap between what people learn during the training and what they actually practice after training. |
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Understanding "Boutique Hotels" #3 Our Favorite Hotel? A series by Harry Nobles
Sep 27, 2010
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Our Favorite Hotel? How does one decide a "favorite hotel?" Noted hospitality consultant Harry Nobles offers some of his best examples in this column on what causes us to reflect on the things that make a hotel memorable.
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