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HospitalityEducators.com Guest Columnist Philip Farina was recently interviewed for a United Kingdom story and he wanted to share four main points with our members and readers here

How to Write a Business Plan Dec 10, 2012: Create Your Business Plan

A business plan is an essential roadmap for business success. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues.

Mixed Reviews - Three Tips on How to Respond Nov 6, 2012: There is much being said about how to respond to negative or positive reviews. However the reality is that many reviews are mixed. When hotel or restaurant guests write reviews, they often have both something good and bad to say about their experience. I have noticed that mixed reviews either have a management response that glosses over the less-glowing feedback, or no response at all. When review responses ignore challenging feedback in mixed reviews it is easy to see which hotels and restaurants are closely reading and absorbing feedback, and which are posting canned responses. Customers want to know that they have been heard, so if you don’t address constructive feedback in a mixed review, it may seem that management isn’t really listening to customers.

Preparing for a Business Loan Oct 28, 2012: Small Business Words of Wisdom | Preparing for a Business Loan

Process In Hotel Development Oct 15, 2012

16 key insights about the American traveler Oct 12, 2012

HotelNewsNow.com, a division of Smith Travel Research, Inc.

Story Highlights

Eight out of 10 Americans took at least one leisure trip during the past 12 months.
Vacation is still viewed as a birthright.
Only 7% of Americans said their travel decision was based primarily on research or feedback from social networking sites.

How to Find Small Business-Friendly Banks Oct 11, 2012: Who’s Lending?

Effectively Selling Your Hotel Oct 11, 2012: 20 Really Important Questions

Changed Your Hotel Name? How to Thoroughly Update Your Brand Online. Oct 5, 2012: When changing your hotel name, performing a full-on web overhaul is a must to avoid harming your site performance, web traffic, and overall revenue. There are many critical steps to follow when changing your hotel’s name. Before you do, notify your internet marketing agency of the upcoming name change and coordinate with them so that they can perform a smooth transition online.

LEADERSHIP: The Basis for Management Sep 24, 2012: The concept and practice of leadership as it applies to management carries a fascination and attraction for most people. We all like to think we have some leadership qualities and strive to develop them. We look at leaders in all walks of life seeking to identify which qualities, traits and skills they possess so we can emulate them. A fundamental question remains "What is the essence of leadership that results in successful management, as opposed to failed management?" At least part of the answer can be found within the word itself.
LEADERSHIP: The Basis for Management

How Hotel Owners And GMs Can Change ‘The Top 10 Reasons Why Hotels Underperform’ - Part 2 Sep 13, 2012

"There are no big problems, there are just a lot of little problems."
- Henry Ford

How To Make A SWOT Analysis Sep 7, 2012: The SWOT-Analysis is a very well-known strategic management technique.

Hauke BorowNearly all executives I know could tell you something about this ultimate method which seemed to be the decisive tool to deduce profitable strategies in their own area. But I noticed quickly that the SWOT-Analysis has been applied incorrectly in many cases.