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Understanding Hospitality Brands Today - Maximizing the Equity in All of Your Brands Feb 4, 2020: With literally dozens of hospitality and hotel brands in every major category of our business, the pressure is very real to capitalize on the value of the brands we represent and use. This seminar offers a fresh look at the ways we use the equity in each of our brands in our everyday business decisions on pricing, purchasing, maintaining quality, and increasing our market share.

Do It! Blog: Marketing for Smart People™ Feb 14, 2019: Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website.

But cranking out daily content is challenging.

How can you keep the blog post ideas flowing? How can you keep the content fresh and prevent yourself from re-hashing the same old thing?

Here’s a brainstorm of some ideas to get you started, or just keep you going...

Baker's Dozen of REASONABLE CARE Strategies Mar 20, 2018

Hoteliers must remember the Lessons of Reasonable Care! REASONABLE CARE - The degree of care that a reasonably prudent person would use under like circumstances.

A 10 step Plan on How to Market a Hotel Mar 19, 2018

Where to start when implementing a hotel marketing strategy? How to promote a hotel with the internet moving so rapidly with new developments every day, week and month …

Here is a 10 step plan on how to market a hotel.

The Value of Case Studies Mar 9, 2018: Enjoy this short video about how Harvard University assesses the value of case studies.

Overview for Consulting from HospitalityEducators Mar 9, 2018: Your Hospitality Resource for the Hotel Owner, Innkeeper, Manager and Hospitality Industry Associations

Hospitality Tip of the Week: The 2 Words That Will Change Your Life Forever... Nov 12, 2017: This worth reading AND thinking about a bit..................... It made realize I need to reactivate a workshop I have on the topic

Lessons in Leadership Hospitality Tip of the Week™ “Focus on Continuous Improvement” ." Oct 23, 2017: For this lessons in leadership, I looked to the East for a different perspective and different industry. While hospitality is not the same as manufacturing, there are parallels in certain people skills.

Hospitality Tip of the Week™

“Focus on Continuous Improvement”

"Improvement after improvement, that has been my guiding principle in my more than three decades of service with Toyota Motors and its affiliates."
Masao Nemoto, Former Managing Director, Toyota Motor Corporation ”

Hospitality Tip of the Week: World's Simplest Management Secret Oct 15, 2017: It's impossible to manage "people"; it's only possible to manage individuals. And because individuals differ from one another, what works with one individual may not work with somebody else.

How do you build loyalty at your hotel? Dec 26, 2016: How do you build loyalty at your hotel?
Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.

An Open Question to Hoteliers: Do you feel you CAN or CANNOT accomplish your goals? Dec 8, 2016: This short video answers the question: Do you feel you CAN or CANNOT accomplish your goals?

Tip of the Week: How to Become Well Connected Dec 7, 2016: Here are 11 ways you can network more effectively and easily at any conference or convention.