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45 Proven Ways to Succeed in Any Economy - Do More than Survive: Thrive! Mar 10, 2018: KEYS TO SUCCESS™

2016 HOSPITALITY KEYNOTE & WORKSHOP OFFERINGS

Keys to Success™ are results-driven programs aimed at building competitive advantage.

How do you build loyalty at your hotel? Dec 26, 2016: How do you build loyalty at your hotel?
Marco Bertini, assistant professor at London Business School, outlines how to price goods so customers will buy them—and stay an advocate for your brand.

Hotel sales managers who excel use a flat list Sep 14, 2016: he entire concept of the flat list is one that applies equally well to other industries, not just to hotel sales managers. I’ve asked lots of sales experts in other fields, and the flat list concept for great sales people is one that crosses all markets.

Business Acumen will Lead Hotels to Total Hotel Profit Optimization Jul 12, 2016: Total Hotel Profit Optimization

Hotel Owners Linking Higher Yield from More Personalized, Direct Selling - The Best of David Brudney Jul 5, 2016

HOSPITALITYEDUCATORS.COM FACULTY MEMBER DAVID BRUDNEY HAS GENEROUSLY AGREED TO SHARE SOME OF HIS EARLIER COLUMNS THAT GENERATED READER FEEDBACK AND INTEREST

Hotel Owners and Operators Expecting Higher Yield from Increases in More Personalized, Direct Selling Expenses

REPOSTED JULY 2016

David Brudney & Associates- Hospitality Marketing Consultants

10 Hotel Sales Mistakes to Avoid in Today’s Competitive Marketplace Jul 2, 2016: Mistakes do happen – that is human, understandable and part of our professional learning cycle. What we need to remember is to improve and learn from those mistakes by not repeating them needlessly.

The Secret Pricing Formula that You Should Know! Mar 15, 2016: Revenue Managers and Marketing Directors understandably are keenly focused on the top-line impacts of revenue decisions - including pricing. Owners and most General Managers are more attentive to figures further down the P&L statement including Gross Operating Profit (GOP) and Net Operating Income (NOI), since performance at this level is most often directly tied to the value of their hospitality asset.

Fortunately, a simple pricing formula has been created that will help clarify the risks associated with a given pricing decision on GOP - before that pricing decision is implemented. While tolerance for risk varies from one individual to the next and from one corporate culture to the next, at least all parties involved may now have a common starting point from which smart pricing decisions can be made.

10 Tips for Pricing Your Product Mar 8, 2016: Pricing isn't a static venture: it should and must slide with changing market considerations, new products and evolving business goals. You've got to start somewhere, though, so before slapping that $5.99 sticker on your new widget, check out these 10 tips for pricing your product.

The Competition to Cater for Women Business Travellers Feb 24, 2016

Female centric" - the buzz words at the heart of the new business women's movement -

Currently hospitality is extended to many women by many a hotelier. Wanting to remaining competitive and in tune with customer needs and preferences, chains, groups and independent hoteliers are looking at ways to cater specifically for women.

The Major Mistake that Most Hotels Make Feb 16, 2016: The Major Mistake that Most Hotels Make

By Jean Francois Mourier

Today, hoteliers know that it is imperative to have a booking engine in your property's corporate website; if you don't, your property would be losing out on bookings, and relying solely on the (costly) OTAs to gain bookings through the online channel.

But now there is a new update to a property's booking engine that all hotels MUST have, or else they are losing out on valuable online revenue and falling behind the competition: a mobile-compatible booking engine.

Now, y

The New Sales Tactic for Hoteliers - Social Selling via Linkedin May 18, 2015: Are you using Linkedin, the world's largest professional network site, as a sales tool for your hotel? Many hoteliers are using Facebook and Twitter - but, keep in mind that each social network solves different business goals and has its own unique online community. What does this mean for hoteliers? Well, this means that you can attract consumers on Facebook and Twitter, while attracting business partners and potential employees on Linkedin. Why Linkedin? Linkedin has 175 million users who all have a similar goal - making valuable professional connections.