Recent Articles in Hotel Revenue Management

Qualities of a Profit Purpose Hotel Manager
Oct 17, 2012

Ram Gupta, CHA MIH

 
The changing global economic dynamics has had its impact not only on fiscal aspect of conduct of a business but a very severe effect on the business leaders – the managers personally. While this effect converts into physical and emotional pressure on the manager, it can also act as a key factor to identify the dead wood within any management team giving an opportunity to the ownership or entrepreneurship to restructure their organization.

Steps To Score New Business Through College Forums, Message Boards And Alumni Associations
Oct 16, 2012

It is amazing how much traffic and conversation is generated in these social communities and if you are a hotel sales manager, you should consider how these forums and boards can be a great source of new business for your hotel.

Booking.com outperforms UK hotel brands on social media
Oct 14, 2012

E-commerce is vital to the travel industry, with almost three-quarters of travel research taking place online and around a third of hotel revenue coming from online bookings. As such hoteliers are constantly trying to master the art of selling the right room, to the right customer, at the right time. A new report from QuBit shows looks at the search and social performance of ten of the UK’s top hotel brands and online travel sites including Hotels.com, Booking.com, Agoda.co.uk, Hoteldirect.co.uk, Venere.com, Premier Inn, Hilton, Holiday Inn, Marriott and Travelodge. It found that while Booking.com has the strongest social presence, Hotels.com is most visible in search.

Revenue Grabbing Tips for Independent Hotels;
Oct 14, 2012

      Revenue Grabbing Tips for Independent Hotels;

Start Thinking Like the Chains

Social Media: Hoteliers “Down Tools” on Social Media
Oct 12, 2012

Hoteliers Ignore Social Media         

 

New research from Ecole hôtelière de Lausanne (Switzerland) and RateTiger seems to suggest that the social media revolution is far from underway in the UK hotel industry.

Hotel Industry Reacts to Expedia’s New Agency Model
Oct 12, 2012

LinkedIn As A Sales Tool For Your Hotel
Oct 11, 2012

Many hoteliers are missing out on the opportunity to find valuable sales leads and connections through the social network that some refer to as the "professional version of Facebook." Often an overlooked social media opportunity, LinkedIn can be an extremely valuable networking tool for hotels. As the world’s largest professional social network, LinkedIn is an effective source for connecting with 175 million users, including those with similar educational backgrounds, past and present coworkers, old and new clients, influential industry leaders and potential new business connections. If you don't quite know how to use LinkedIn to your advantage, keep reading to see how your connections can lead to potential business opportunities.

Who do you trust with your hotel investment?
Oct 11, 2012

Investing in hotel real-estate requires a lot of funds. We are talking about tens or hundreds of millions of dollars/euros. You need to ensure a proper ROI is generated with such a strategic investment. Moreover hotels are a multi-million dollar operation. In any other industry we would be looking for a well experienced CEO to manage such a company. Who would you trust to manage your hotel investment?

Hotels are failing to invest in training for Property Management Systems
Oct 10, 2012

About 150 mid-scale and up-scale hotels around the world answered a questionnaire investigating the training on the PMS (measured by number of days, budget, and training provider) and performance (measured by occupancy, ADR, GOR). Most hotels (65%) stated that they had no budget for training on the PMS in 2011 and 32% of hotels offered no training at all to their employees on the PMS. 40% of the hotels surveyed provided up to 3 training days per year (Chart 2). Most of the training is conducted internally, rather than using the PMS providers. In cases where there is no training, the new employees are simply "shown the ropes" by their supervisors (Chart 3). As can be seen in chart 1 below, there is little/ no budget allocated to training. This research supports that the (previously reported) under-utilization of the PMS may be due to the lack of training and budget! This research indicates that the training provided is mostly internal and not with the PMS supplier.

How to Measure the ROI of Social Media
Oct 9, 2012

 

Google AdWords Bidding Tutorial
Oct 8, 2012

Google Chief Economist, Hal Varian, explains the how to adjust your bids to maximize the profit from your marketing investment on AdWords.

Marketing Is Not The Primary Thing…It's The Only Thing
Oct 8, 2012

   Positioning Your Hotel For The Next Marketplace

Marketing Is Not The Primary Thing…It's The Only Thing